POV: Just got quoted 2.5k by an influencer for 1 reel

@ashdeninprocess

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Why it worked

The video taps into the common experience of sticker shock regarding influencer marketing costs, creating relatable content that resonates with creators and businesses looking to advertise. The direct plea for virality also encourages engagement.

Summary

The video shows a person reacting to an email quote from an influencer for a reel, which costs 2.5k. The person expresses disbelief and asks the audience to "blow this up" so they don't have to spend the money.

Structure

1Reacting to a high quote for influencer marketing
2Showing the email with pricing
3Expressing shock and asking for viral reach

Product placement

The video shows an email detailing influencer marketing rates, with a specific quote of £2.5k for one reel. The email is from Matt Spelman, Brand & Talent Manager.

Call to action

blow this up pls so i dont have to spend 2.5k

On-screen text

POV: Just got quoted 2.5k by an influencer for 1 reel (blow this up pls so i dont have to spend 2.5k) Hey Ashden, Hope you are well! This sounds great and is definitely something I'll provide his fees for you below 1 x TikTok £2.5k 1 x IG Reel £2k 1 x IG Post £ 1.5k 1 x IG Story Set (3 x Story Frames) £1.2k Let me know your thoughts. Best, Matt MATT SPELMAN BRAND & TALENT MANAGER