Post by @tiktokforbusiness

Sports content moves faster than ever, and so do the conversations around it. At SPORT BEACH during Cannes Lions, we brought together some of the sharpest minds in sports, media, and marketing to discuss a real strategic shift: when your most engaged fans aren’t watching the game live, how do you build a brand that still reaches them? With Alex Rodriguez, Uzma Rawn Dowler, Taylor Rooks, and TikTok’s own Rollo Goldstaub on the Mainstage, the conversation got into what it really takes for content to travel, how fan communities are rewriting the playbook, and what showing up authentically actually means when the field keeps getting bigger. And before the panel? A creator-powered morning at the court: football, golf, and a lot of energy with creators and athletes including Brandon Marshall (@Brandon Marshall), Coco Mocoe (@Coco Mocoe), Max Klymenko (@Max Klymenko), and Stephania Ergemlidze (@STEPHANIA ERGEMLIDZE) Big thank you to our partners at Whalar Group for making it happen. 🙌 @Whalar #SBCannesLions #TikTokatCannes #SportsMarketing #Marketing