LET'S TURN THIS

@greglangstaff

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Why it worked

The video provides actionable, step-by-step advice on a topic highly relevant to job seekers and professionals looking to enhance their online presence, making it valuable and shareable.

Summary

The video demonstrates how to improve a LinkedIn profile from a 1/10 to a 10/10 rating to attract recruiters. It covers updating the banner image, profile picture, headline, and experience descriptions, emphasizing keyword optimization and removing early career experience.

Structure

1Introduce the goal: improve LinkedIn profile
2Update banner image using Canva
3Replace profile picture with a smiling, well-zoomed photo
4Optimize headline with skills and industry
5Enhance 'About' statement using an AI prompt
6Refine experience descriptions and remove early career entries
7Adjust visibility settings

Product placement

LinkedIn (ACTS - platform is used to demonstrate profile optimization, removing it would change the video). Canva (ACTS - platform is used to find templates for a LinkedIn banner, removing it would change the video).

Original caption

#greenscreen if recruiters aren’t banging down your door on LinkedIn, try these upgrade tips and you’ll be in great shape! #linkedin #career #jobsearch

More from @greglangstaff

Call to action

Free BADASS LinkedIn Profile Checklist in bio

On-screen text

LET'S TURN THIS 1 OUT OF 10 LINKEDIN PROFILE INTO A 10/10 PROFILE TO ATTRACT A TON OF RECRUITERS. OKAY, THIS IS SO FIRST WE NEED A BANNER IMAGE HERE. SO HEAD OVER GONNA SEARCH LINKEDIN BANNER FROM ONE OF THESE MANY BEAUTIFUL TEMPLATES. ONCE WE'VE MADE THAT WE'LL CLICK HERE, ADD COVER IMAGE AND ALREADY LOOKING MUCH BETTER. NOW THIS PROFILE PICTURE, OH MY GOD, WHY DOES HE LOOK SO SAD? INSTEAD PICTURE WHERE WE'RE SMILING AND SOMETHING THAT'S NOT SO ZOOMED IN SOMETHING LIKE THIS WE DON'T WANNA JOB TITLE AT OUR COMPANY SO WE'RE GONNA EDIT THAT. SO INSTEAD WE'RE OUR BEST THREE SKILLS AND OUR INDUSTRY. NOW WE'RE STARTING TO KEYWORD OPTIMISE FOR RECRUITERS. STATEMENT IS CLEARLY A I SLOP. IF YOU DO I WROTE. SUPER ADVANCED PROMPT I WROTE. YOU SOMETHING UNIQUE AND VERY PERSONAL AND HUMAN. A WAY BETTER ABOUT STATEMENT. NOW FOR EXPERIENCE, THERE'S A COUPLE THINGS HERE. FIRST, WE ALWAYS WANT TO INCLUDE A DESCRIPTION OF EACH JOB. THE BEST AND FILL THESE OUT, JUST USE THE BULLET POINTS FROM AND THEN OBVIOUSLY WE'LL DELETE ANY EARLY CAREER EXPERIENCE. MUCH BETTER. AND THEN ONE FINAL BONUS TIP SO PEOPLE CAN ACTUALLY FIND YOU. VISIBILITY SETTINGS, I RECOMMEND.

Transcript

LET'S TURN THIS 1 OUT OF 10 LINKEDIN PROFILE INTO A 10/10 PROFILE TO ATTRACT A TON OF RECRUITERS. OKAY, THIS IS SO FIRST WE NEED A BANNER IMAGE HERE. SO HEAD OVER GONNA SEARCH LINKEDIN BANNER FROM ONE OF THESE MANY BEAUTIFUL TEMPLATES. ONCE WE'VE MADE THAT WE'LL CLICK HERE, ADD COVER IMAGE AND ALREADY LOOKING MUCH BETTER. NOW THIS PROFILE PICTURE, OH MY GOD, WHY DOES HE LOOK SO SAD? INSTEAD PICTURE WHERE WE'RE SMILING AND SOMETHING THAT'S NOT SO ZOOMED IN SOMETHING LIKE THIS. WE DON'T WANNA JOB TITLE AT OUR COMPANY SO WE'RE GONNA EDIT THAT. SO INSTEAD WE'RE OUR BEST THREE SKILLS AND OUR INDUSTRY. NOW WE'RE STARTING TO KEYWORD OPTIMISE FOR RECRUITERS. STATEMENT IS CLEARLY A I SLOP. IF YOU DO I WROTE. SUPER ADVANCED PROMPT I WROTE. YOU SOMETHING UNIQUE AND VERY PERSONAL AND HUMAN. A WAY BETTER ABOUT STATEMENT. NOW FOR EXPERIENCE, THERE'S A COUPLE THINGS HERE. FIRST, WE ALWAYS WANT TO INCLUDE A DESCRIPTION OF EACH JOB. THE BEST AND FILL THESE OUT, JUST USE THE BULLET POINTS FROM AND THEN OBVIOUSLY WE'LL DELETE ANY EARLY CAREER EXPERIENCE. MUCH BETTER. AND THEN ONE FINAL BONUS TIP SO PEOPLE CAN ACTUALLY FIND YOU. VISIBILITY SETTINGS, I RECOMMEND.