Things I delete from my client's LinkedIn profiles

@greglangstaff

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Why it worked

The video provides actionable, specific advice on improving a LinkedIn profile, a topic highly relevant to job seekers and professionals. The creator's direct and confident delivery, combined with clear visual examples of what to change, makes the advice easy to understand and implement.

Summary

The creator, a career coach, shares tips on optimizing LinkedIn profiles by removing common mistakes like poor profile pictures, generic job titles, and outdated education dates. They also suggest replacing vague 'about' statements with more impactful language and using bullet points from a resume for job descriptions.

Structure

1Introduce the topic: things to delete from LinkedIn profiles
2Address profile pictures: importance of good lighting, smile, and professional attire
3Address job titles and headlines: replace with key skills
4Address 'about' statements: remove AI-generated clichés and replace with better phrasing
5Address education dates: remove to avoid age discrimination
6Address job descriptions: use resume bullet points for better keyword optimization

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Original caption

Delete these from your LinkedIn to see a huge increase in recruiter attention! #cv #jobsearch #linkedin #LearnOnTikTok

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Free LinkedIn Profile Checklist in my bio! (Go get it!!!)

On-screen text

Things I delete from my client's LinkedIn profiles No. 1 is ugly profile pictures. Number 2 is exact job titles and the headline. Like this three is a I slop about statements. Yuck. Here are a bunch of phrases a I shoves into pretty much every LinkedIn about statement. So we'll get rid of this piece of garbage and replace it with something much better like this. And if you want the formula I used to create it, here is a fill in the blank version of that. Enjoy. Next, we're obviously gonna cut the dates from the education section because we don't want any age discrimination. So to do that, click on this year you've put in and then click year and that will get rid of it. And I also always cut these very generic descriptions of each job. For these, we just use the bullet points from our resume. It's really helpful for keywording. Free LinkedIn Profile Checklist in my bio! (Go get it!!!)

Transcript

These are things I delete immediately from my clients LinkedIn profiles. Number 1 is ugly profile pictures. You should be well lit, smiling in colour, dressed professionally, looking straight at the camera like this. Number 2 is exact job titles and the headline. Instead, we wanna use this section to list the top three key skills from our industry. Like this three is a I slop about statements. Yuck. Here are a bunch of phrases a I shoves into pretty much every LinkedIn about statement. So we'll get rid of this piece of garbage and replace it with something much better like this. And if you want the formula I used to create it, here is a fill in the blank version of that. Enjoy. Next, we're obviously gonna cut the dates from the education section because we don't want any age discrimination. So to do that, click on this year you've put in and then click year and that will get rid of it. And I also always cut these very generic descriptions of each job. For these, we just use the bullet points from our resume. It's really helpful for keywording.