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The video offers a visually appealing and extremely simple appetizer recipe, appealing to viewers looking for quick and easy entertaining ideas. The clear, concise presentation and focus on minimal effort likely resonated with a broad audience.

Summary

The video shows a person assembling a simple appetizer using potato chips, crème fraîche, parmesan cheese, red onion, dill, and roe. The ingredients are layered on top of the chips, creating an easy-to-make dish.

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Transcript, structure and on-screen text

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Original caption

STOP MAKING APPETIZERS SO COMPLICATED 🤍 Ingredients: * Salted potato chips * Crème fraîche (or sour cream) * Freshly grated parmesan * Finely diced red onion * Fresh dill * Roe (or caviar) That’s it<3 Save this for your next summer get-together

stop making appetizers so complicated

Why it worked

Summary

Transcript, structure and on-screen text

Original caption

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