eyeshadow that doesn't look like eyeshadow

@sarahkchey

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SoundTikTok sound · Evening Smooth Jazz

Promoted product

About Face Matte Eye Paint

Why it worked

The video taps into a common makeup desire for a natural, "no-makeup" makeup look, specifically addressing the challenge of finding eyeshadows that don't look like eyeshadow. The creator leverages community recommendations and provides a direct comparison with a luxury brand, offering practical advice on undertones and wearability.

Summary

The creator is on a hunt for an eyeshadow that doesn't look like traditional eyeshadow and tries out the About Face Matte Eye Paint in the shade 'capulets'. She compares it to an Armani shade and discusses its application, finish, and undertone suitability. The video also includes wear test results showing creasing and fading.

Structure

1Introduction and goal
2Shopping at Ulta and selecting product
3Product demonstration and comparison
4Application and initial thoughts
5

Original caption

hmmm shade was promising but the wear…🤔 today’s test: about face matte fluid paint in capulets recap of all formulas I’ve tried is in my eyeshadow guide!! Full reviews and wear tests are in the playlist. #noeyeshadoweyeshadow #naturalmakeup #oilylids #makeup #eyeshadow

More from @sarahkchey

Product placement

Ulta Beauty (appears, removes nothing from video); About Face Matte Eye Paint (acts, its interface is operated, it generates a visible result, removing it would change what happens in the video); Armani (appears, its interface is operated, it generates a visible result, removing it would change what happens in the video)

On-screen text

eyeshadow that doesn't look like eyeshadow (#1 drugstore rec in my comments) I went to Ulta MATTE EYE PAINT ONE-SWIPE STAYING POWER + POWERFUL PIGMENTS 0.15 fl oz | $17 drugstore recommendation from my comments Try About Face in colors "weightless", "capulet", and "vintage granada". Having monolids that are oily, this stays put all day and easy to blend with fingers. Available at Ulta and some colors are on sale. the perfect shade and that it also last really well so let's try it out this one straight up looks like a concealer shade one of the more liquidy formulas so it really stretches a lot very very pigmented it does set to a natural matte finish I'm going in with no primer that's actually sheering out on the lids a lot more than I thought and it's also adhering really nicely even dried down it's not too matte either so it looks very skin like this is the shade in capulets a lot warmer when sheered out on the lids this is Armani in cashew see how it has a bit more depth and it's also slightly cooler think this would be best for lighter end of light-med & u have a warmer undertone wear test results incoming.... recap of undertone/wear/ application Eyeshadow that Doesn't Look like Eyeshadow GUIDE about face armani see how it has a bit more depth and it's also slightly cooler think this would be best for lighter end of light-med & u have a warmer undertone we shall see how this lasts 1st try....oils said NO. 2nd try: a little better but still creasing...

Transcript

currently on the hunt to find my perfect eyeshadow that doesn't really look like eyeshadow I went to Ulta and I picked up the most recommended drugstore recommendation from my comments a lot of you guys said that this is the perfect shade and that it also last really well so let's try it out this one straight up looks like a concealer shade this is also one of the more liquidy formulas so it really stretches a lot very very pigmented it does set to a natural matte finish I'm going in with no primer that's actually sheering out on the lids a lot more than I thought and it's also adhering really nicely even dried down it's not too matte either so it looks very skin like this is the shade in capulets a lot warmer when sheered out on the lids this is Armani in cashew see how it has a bit more depth and it's also slightly cooler I think this would be best for lighter end of light-med & u have a warmer undertone we shall see how this lasts wear test results incoming.... by the way I'm keeping track of all the eyeshadows that I'm trying ranking them in this spreadsheet so make sure to check that out as well 1st try....oils said NO. 2nd try: a little better but still creasing...