so there's this product that

@ashley.paiige

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SoundTikTok sound · original sound - ashley.paiige

Promoted product

Armani Eye Tint

Why it worked

The creator uses a relatable 'anti-haul' or 'product I hate but recommend' format, which is popular for generating engagement by presenting a nuanced and honest opinion, even when recommending a product.

Summary

The creator reviews the Armani Eye Tint, expressing frustration that its ease of use prevents her from practicing more complex eyeshadow techniques. Despite disliking it for this reason, she recommends two shades for a fall look.

Structure

1Introduce a product that isn't working
2Reveal the product and its ease of use
3Express frustration about the product's simplicity
4Showcase the product being used
5Recommend specific shades despite reservations

Product placement

Original caption

don’t make the same mistake I did 😉 but if you must it’s shade 25 and 69 ✨🤎 #easyeyeshadow #eyeshadowtutorial #makeupreview #sephorahaul

More from @ashley.paiige

On-screen text

don’t make the same mistake I did 😉 but if you must it’s shade 25 and 69 ✨🤎 #easyeyeshadow #eyeshadowtutorial #makeupreview #sephorahaul

Transcript

so there's this product that absolutely has not been working for me and I wanted to share it with you guys that you don't waste your money like I did. It's the Armani Eye Tint. I've been using shade 25 and honestly... I just hate this because I can literally swipe this on and blend it out in seven seconds, but riddle me this... where am I supposed to show off the blending skills I learned on YouTube in the seventh grade? I practiced blending, I learned about transition shades... for what? And the worst part is these are all I've been reaching for. I have a whole drawer of eyeshadows and somehow my hand just automatically goes to these every single time. So like all of my other eye shadows are just becoming decor. Absolutely would not recommend. But if you're stubborn and going to order these anyways, then I would suggest 69 and 25. It's the perfect fall combo. But don't say I didn't warn you. You know I'm just looking out for my girls.