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All breakouts
36.6Talking HeadBefore / After hookHealth
Hook
before
@milkydew
522.3K followers · usually 125.7K views a post
Views
2.3M
Likes
54.5K
Comments
182
Shares
5.8K
Promoted product
Arencia Vitamin C Booster Shot Face and Eye Moisturizer
Why it worked
The video effectively uses a 'before and after' format to showcase a visible result, which is highly engaging. The use of a specific product with clear application instructions makes the transformation relatable and aspirational for viewers with similar concerns.
Summary
The video shows a before and after comparison of underarm skin, demonstrating a brightening effect. The creator applies a product to their underarms and shows the improved result.
Structure
- 1Show 'before' of underarm skin
- 2Apply product to underarm
- 3Show 'after' of underarm skin
- 4Creator smiles and shows improved skin
Product placement
Arencia Vitamin C Booster Shot Face and Eye Moisturizer: ACTS - it is applied to the underarm area to brighten it. Removing it would change what happens in the video. Arencia: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.
Original caption
One day? Or Day 1 for brightening dark armpits✨✨✨ #Arencia #ArenciaICON #Sephora #koreanskincare #hyperpigmentation @Arencia
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