POV: u can finally confidently lift your arms up at public places

@milkydew

522.3K followers · usually 125.7K views a post

Views

5.6M

Likes

39.2K

Comments

252

Shares

2.0K

SoundTikTok sound · Confident

Promoted product

Celimax

celimax is a beauty brand founded on a principle of honesty. We are a team of passionate people who strive to make an efficacious cosmetic that delivers what they promise to do on the skin.

6 videos6 creators

Why it worked

The video taps into a common insecurity about underarm appearance and offers a simple, visual solution. The 'before and after' implication, combined with the relatable scenario of public arm-lifting, makes it highly shareable.

Summary

The video shows a person confidently lifting their arms in public places after using a product called Celimax. The creator highlights the product as the reason for achieving bright and smooth underarms.

Structure

1Confidently lifting arms in public
2Showing the product 'Celimax'
3Applying the product to underarms
4Achieving bright and smooth underarms

Original caption

wearing whatever i want now thanks to retinal✨ #celimax #amazon #ultabeauty #retinal #darkunderarms @celimax.global hyperpigmentation underarms

More from @milkydew

Product placement

Celimax: ACTS - it is a product applied to the underarms to make them bright and smooth. Removing it would change the video's outcome. Ulta: APPEARS - it is a store where the product is shown. Removing it would not change the video's outcome. Retinal: ACTS - it is mentioned as the reason for being able to confidently lift arms, implying it is a product used for underarm care. Removing it would change the video's outcome.