I bought a $795 credit card

@raitryna

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Chase Sapphire Reserveseen in 7 videos →

Why it worked

The video taps into the popular 'credit card hacking' niche by showcasing a high-value sign-on bonus for a premium card. The unboxing format provides a visually engaging experience, and the creator's promise of a future comparison video creates anticipation and encourages viewers to return.

Summary

The creator unboxes the $795 Chase Sapphire Reserve credit card, highlighting its premium packaging and features. They plan to compare it to their previous American Express Platinum card to determine its value.

Structure

1Introduction and unboxing the card
2Discussing previous card experience
3Revealing the Chase Sapphire Reserve
4Highlighting the sign-on bonus and spending requirement
5Comparing the card's feel to older cards
6Concluding with a plan for a comparison video

Product placement

Chase Sapphire Reserve: ACTS - it is the credit card being unboxed and discussed. Removing it would change the video. Chase: APPEARS - it is part of the Chase Sapphire Reserve branding. Removing it would not change the video. American Express: ACTS - it is mentioned as the creator's previous credit card provider. Removing it would change the video. Apple Pay: ACTS - it is mentioned as a way the creator racks up points. Removing it would change the video.

Original caption

The best time to get a new credit card is when you know you have big expenses coming up. I knew I was going on a few trips + moving so that’s an easy way to hit the sign up bonus without spending unnecessary money. Always been team Amex but excited to try out the Chase Sapphire Reserve #chasesapphirereserve #chase #amex #creditcard #PersonalFinance

More from @raitryna

Their other posts in the index, biggest breakout first.

On-screen text

I bought a $795 credit card Chase Sapphire Reserve Unboxing

Transcript

I bought one of the most expensive credit cards money can buy and it just got delivered and I am so excited. I have been with American Express since I was 19 years old and I've had the Platinum for over five years now and it has been awesome. But it is $895 card and I'm still gonna keep it, but I wanted to try something new. So we have the Chase Sapphire Reserve. Congratulations, you were right where you belong. This card is your key to unlocking the extraordinary. We made it bolder and better to embrace every aspect of your journey. Your card is ready to use. I've been racking up the points on this thing on Apple Pay, and I got the 150,000 points sign on bonus. I have to spend $6,000 in the next three or six months, which is no problem for me because I just moved and I have a couple business trips. So, no problem. Card's pretty nice. It's nothing crazy or overwhelming in my opinion. But uh, let's give it a little drop. Not bad. Not bad. Cards just aren't made the same anymore, you know what I mean? It doesn't have that same ding or metal ting that I want, but it's a nice card. Uh, basically 150,000 points gets you $3,000 in value right off the bat. But I'm gonna make a video comparing to the MX Platinum and tell you if this card is worth it or not.