The biggest flex in VC is having a minimalist website

@andrewchanvc

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Atas VCatas.vc

Early-stage venture capital fund investing in the future of traditional industries — energy, mining, manufacturing, and American necessities. Based in Santa Monica, CA.

3 videos

Why it worked

The video taps into the aspirational nature of venture capital and the perceived status symbol of minimalist design. By showcasing successful firms with such websites, it provides valuable insights for founders looking to project an image of success and sophistication.

Summary

The creator discusses the importance of minimalist websites for venture capital firms, showcasing examples like Thrive Capital, Altimeter, Slow Ventures, Benchmark, and Root Ventures. They argue that a minimalist website signifies success and status within the venture capital ecosystem.

Structure

1Introduction to minimalist VC websites
2Showcasing Thrive Capital
3Showcasing Altimeter

Original caption

I love looking at these because as AI generated websites for VCs and startups become more common seeing good uses of design are all the more important. my design for my mobile site is based on Thrive but I like to think my desktop site similarly is one of the more unique out there and it’s a great way and underutilized way to show character #venturecapital #siliconvalley #websitedesign

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Product placement

Thrive Capital: ACTS - it is presented as a venture capital website with multiple billions under management. Removing it would change the video's context. URL: thrivecap.com Altimeter: ACTS - it is presented as a technology-focused investment firm website. Removing it would change the video's context. URL: altimeter.com Slow Ventures: ACTS - it is presented as a venture capital firm website. Removing it would change the video's context. URL: slow.co Benchmark: ACTS - it is presented as a venture capital website, described as the greatest website in all time. Removing it would change the video's context. URL: benchmark.com Root Ventures: ACTS - it is presented as a venture capital website, described as one of the favorite websites of all time. Removing it would change the video's context. URL: none

On-screen text

The biggest flex in VC is having a minimalist website thrivecap.com this is the website for Thrive Capital Multiple billions under management you also can't see it but this rotates around on mobile altimeter.com this is the website for Altimeter although because because you can't actually without without scrolling on mobile slow.co this is the website for Slow Ventures also I love that this is just the photo that they of this guy benchmark.com and it wouldn't be venture capital website design if we're not talking about benchmark the greatest website in all time a minimalist website means you are you are at the top of the venture capital ecosystem everyone knows who you are you don't need a portfolio a team page a team page explaining that maximalist maximalist venture capital Root Ventures Root Ventures is one of my favorite websites of all time but more on that later

Transcript

I'm obsessed with radically minimalist venture capital websites. This is the website for Thrive Capital. Multiple billions under management. You also can't see it, but this rotates around on mobile. This is the website for Altimeter, although because because you can't actually without without scrolling on mobile. This is the website for Slow Ventures. Also, I love that this is just the photo that they of this guy. And it wouldn't be venture capital website design if we're not talking about Benchmark, the greatest website in all time. A minimalist website means you are you are at the top of the venture capital ecosystem. Everyone knows who you are. You don't need a portfolio, a team page, a team page explaining that maximalist maximalist venture capital. Root Ventures is one of my favorite websites of all time, but more on that later.