SELLING IN ASIA

@vinnielauria

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Selling · Course / Info

Mind The Gapseen in 2 videos →

Why it worked

The video offers concise, actionable advice tailored to specific cultural contexts, making it highly valuable for a niche audience interested in international business. The use of on-screen text and clear segmentation by country makes the information easily digestible and shareable.

Summary

The video provides cultural insights for selling in different Asian markets, highlighting specific nuances for Japan, Korea, China, Vietnam, Indonesia, Singapore, Thailand, and India. It concludes with a call to action to comment for a list of common founder mistakes when scaling businesses abroad, referencing the creator's book.

Structure

1Selling to Japanese: slow down, decisions happen privately
2Selling to Koreans: 'yes' can mean 'no', ask about timeline
3Selling to Chinese: build relationships first
4Selling to Vietnamese: expect last-minute sweeteners
5Selling to Indonesians: trust before transaction
6Selling to Singaporeans: bring data, not vague promises

Original caption

I lost a Singapore meeting before I said a word. Wore shorts and a t-shirt, the investor opened the door, thought I was in the wrong room, shut it. Selling in Asia is nine different games: Japan, the decision happens after you leave the room. Korea, "yes" has 6 polite ways to mean no. Vietnam, expect the last-minute sweetener (I watched a $5M deal die on signing day over it). India, the agreed price is where negotiation starts. Which one caught you off guard? 👇 #internationalbusiness #asiabusiness #startuptips #crossculture #foundertips

More from @vinnielauria

Their other posts in the index, biggest breakout first.

7Selling to Thais: never let anyone lose face

8Selling to Indians: negotiations continue after agreement

9Americans in Asia: drop the SF playbook, dress appropriately

10Call to action for book on founder mistakes

Call to action

comment MIND THE GAP below

On-screen text

SELLING IN ASIA JAPANESE SLOW DOWN NO RUSH KOREANS YES DOESN'T ALWAYS MEAN YES CHINESE RELATIONSHIP FIRST VIETNAMESE EXPECT THE SWEETENER INDIANS NEGOTIATIONS KEEPS GOING AFTER IT ENDED AMERICANS IN ASIA DROP SF PLAYBOOK SELLING IN ASIA

Transcript

If you're selling to Japanese, slow down. Decisions happen in quiet conversations after you leave the room. If you're selling to Koreans, yes, doesn't always mean yes. There are six plate ways to say no that sound exactly like a yes. Ask what timeline works for them. If you're selling to Chinese, the relationships underneath everything. Show up enough times to be trusted, then talk the deal. If you're selling to the Vietnamese, expect the sweeter. I watch a 5 million JV fall apart on signing day because the Australians weren't ready for the last minute ask. If you're selling to Indonesians, trust comes before transaction. Caro won this market by going through local dealerships when competitors were still selling 30k cars online. If you're selling to Singaporians bring data. Standards are global, vague promises, die fast. If you're selling to ties, never let anyone lose face. Direct disagreement reads as disrespect. You're selling to Indians, the negotiation keeps going after you thought it ended. The agreed price is the starting line. If you're an American selling in Asia, drop the SF Playbook. I walked into an early Singapore investor meeting in short t-shirt. The investor opened the door, thought I was in the wrong room and shut it. If you want to list of the top 20 mistakes founders make when scaling business is abroad, comment mine the gap below. Mine the gap is the book I wrote, interviewing 50 founders about all the success and failures when they scaled abroad.