Why it worked
The video leverages a popular GRWM (Get Ready With Me) format with a desirable poolside setting, showcasing multiple beauty products in a visually appealing way that encourages viewers to try them.
Summary
The creator demonstrates a poolside makeup routine using various beauty products. She applies sunscreen, eye cream, concealer, bronzer, blush, lip liner, and setting spray while showing the products and applying them to her face.
Structure
- 1Introduction to poolside GRWM
- 2Application of sunscreen and eye cream
- 3Application of concealer, bronzer, and blush
- 4Application of lip liner and setting spray
- 5Final look and posing
Product placement
Beauty of Joseon spf (acts: sunscreen applied to face, likely to protect skin from sun; removing it would change the video's demonstration of skincare routine) @Tatcha brightening eye cream (acts: eye cream applied to under-eye area; removing it would change the video's demonstration of skincare routine) @NARS Cosmetics radiant concealer (acts: concealer applied to face; removing it would change the video's demonstration of makeup application) @VIEVE cream bronzer (acts: cream bronzer applied to face with brush; removing it would change the video's demonstration of makeup application) @pradabeauty touch blush in ‘mauve’ (acts: blush applied to face with brush; removing it would change the video's demonstration of makeup application) Vieve twilight face palette (acts: makeup product shown and used with brush on face; removing it would change the video's demonstration of makeup application) @Sephora Collection lip liner tint (acts: lip liner applied to lips; removing it would change the video's demonstration of makeup application) Vieve lip balm & setting spray (acts: lip balm applied to lips and setting spray applied to face; removing it would change the video's demonstration of skincare and makeup routine)