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41.7Talking HeadOther hookLifestyle
Hook
When you realize pumpkin season is almost here
@__emilyrangel
126.8K followers · usually 43.1K views a post
Views
1.4M
Likes
170.3K
Comments
762
Shares
23.2K
Why it worked
The video taps into the seasonal anticipation of "pumpkin season" and the comfort associated with fall baking, using a visually appealing process and relatable on-screen text to engage viewers.
Summary
The video shows the process of making a pumpkin coffee cake, from scooping the batter into a pan to adding a crumble topping and finally showing the finished, sliced cake. The on-screen text humorously notes the realization that pumpkin season is approaching.
Structure
- 1Scooping pumpkin batter into a baking pan
- 2Spreading the batter evenly
- 3Adding a crumble topping
- 4Adding another layer of batter
- 5Adding more crumble topping
- 6Showing the finished, sliced coffee cake
On-screen text
When you realize pumpkin season is almost here
Transcript
When you realize pumpkin season is almost here It’s almost time to bring back my brown butter pumpkin coffee cake 🍂 #pumpkinseason #coffeecake #autumn #fall #fallvibes
Original caption
It’s almost time to bring back my brown butter pumpkin coffee cake 🍂 #pumpkinseason #coffeecake #autumn #fall #fallvibes
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