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81.7Talking HeadOther hookLifestyle
Hook
When you realize pumpkin season is almost here
@__emilyrangel
68.7K followers · usually 16.8K views a post
Views
1.3M
Likes
162.0K
Comments
735
Shares
22.1K
Why it worked
The video taps into the seasonal anticipation of "pumpkin season" and the comfort associated with fall baking, using a visually appealing process and relatable on-screen text to engage viewers.
Summary
The video shows the process of making a pumpkin coffee cake, from scooping the batter into a pan to adding a crumble topping and finally showing the finished, sliced cake. The on-screen text humorously notes the realization that pumpkin season is approaching.
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Transcript, structure and on-screen text
6 beats, a 26-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
It’s almost time to bring back my brown butter pumpkin coffee cake 🍂 #pumpkinseason #coffeecake #autumn #fall #fallvibes
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