BROWN BUTTER

@mersgoodeats

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SoundTikTok sound · Cozy Autumn Days

Promoted product

brown butter espresso pumpkin spice muffinshttps://www.mersgoodeats.co ↗

Why it worked

The video showcases a visually appealing and seasonally relevant recipe with a clear demonstration of the baking process, appealing to viewers looking for easy and delicious fall treats.

Summary

This video demonstrates how to make brown butter espresso pumpkin spice muffins. The recipe is presented as easy to make in one bowl and highlights the flavor combination.

Structure

1Showcase finished muffins
2Explain recipe concept
3Mix wet ingredients
4Add dry ingredients and mix
5Add chocolate chips
6Bake and enjoy

Call to action

Full recipe linked below or in my bio!

On-screen text

BROWN BUTTER BROWN BUTTER ESPRESSO pumpkin spice mu BROWN BUTTER ESPRESSO pumpkin spice muffins chocolate chip

Original caption

Brown butter + pumpkin + espresso + chocolate chips = the fall muffin I’ll be making on repeat 🍂☕️ These are brown butter espresso pumpkin spice muffins and they’re everything I want a fall breakfast/bake to be — cozy, soft, perfectly spiced, and loaded with chocolate chips. The brown butter + espresso combo makes these taste a little more elevated than your average pumpkin muffin, but they’re still super easy to throw together. Full recipe linked below or in my bio! https://www.mersgoodeats.com/recipes/brown-butter-espresso-pumpkin-spice-muffins

More from @mersgoodeats

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Transcript

These are my brown butter espresso pumpkin spice chocolate chip muffins. They are the perfect way to spice up any classic pumpkin spice muffin. Truly my favorite way to use pumpkin puree in any recipe. Come together in one bowl so they are super easy to make, but of course not lacking in any flavor. Start by adding your brown butter, pumpkin puree, and sugar to a bowl. Mix this until smooth before you add in your egg and vanilla extract and mix again. Add your instant espresso along with all of your other dry ingredients and mix until your batter is combined. Then add in as many chocolate chips as your heart desires. Once your muffin batter is combined, transfer it to a lined muffin tray. Place these in the oven to bake. Allow them to cool completely and slightly cool before you slice in and enjoy. And if you like easy and delicious recipes like this one, make sure you follow along so you never miss one.