July birthday freebie

@aalyymarie

1.9K followers · usually 1.6K views a post

Views

386.4K

Likes

47.6K

Comments

211

Shares

2.3K

SoundTikTok sound · cinnamon girl ୨୧

Promoted product

Gisou

Gisou by Negin Mirsalehi is born out of a passion for honey bees and haircare. Based on a six-generation beekeeping heritage, Gisou Honey and Propolis Infused haircare is made with the finest, sustainably sourced ingredients from the Mirsalehi Bee Garden. Shop now at Gisou.com

3 videos3 creators

Why it worked

This video likely performed well due to the aspirational nature of receiving a free luxury beauty gift, tapping into the popular 'unboxing' trend and the desire for high-quality beauty products. The clear branding and visual appeal of the Gisou products also contribute to its shareability.

Summary

The video showcases a Sephora birthday freebie from the brand Gisou. The creator unboxes the gift, revealing a hair mask and a lip oil, expressing happiness with the items received.

Structure

1Showcases Sephora bag
2Reveals Gisou birthday gift box
3Unboxes hair mask
4

Original caption

I’m soo happy 💝🥰 @sephora @Gisou #birthdayfreebies #julybirthday #sephorabirthdaygift #fyp #gisou

More from @aalyymarie

Product placement

Sephora: acts - it is a beauty retailer where the creator received a birthday gift. Removing it would change the context of the gift. Gisou: acts - it is the brand of the birthday gift. The video shows multiple Gisou products and the creator expresses happiness about receiving them. Removing it would remove the subject of the video.