Why it worked
The video taps into a common user frustration with software updates, creating relatable content. The direct promotion of a physical product with a clear call to action and website link makes it easily shoppable.
Summary
The creator questions Apple's decision to remove a specific feature from their phone, showing the phone's interface and the missing element. They then promote JMP phone cases available on JMPstore.com.
Product placement
Apple: (a) it ACTS - the interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. JMPstore.com: (a) it ACTS - the interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video. JMP phone cases: (a) it ACTS - the interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.