HOW OLD ARE YOU

@cheddarpay

11.6K followers · usually 21.4K views a post

Views

156.6K

Likes

1.4K

Comments

38

Shares

37

SoundTikTok sound · original sound - cheddarpay

Promoted product

Cheddar

Download Cheddar by Cheddar Payments B.V. on the App Store. See screenshots, ratings and reviews, user tips and more games like Cheddar.

9 videos

Why it worked

The video taps into a common curiosity about personal finance and wealth, using a relatable street interview format. The visual display of savings amounts, tied to the Cheddar app, adds an engaging element.

Summary

The video interviews several people on the street, asking them about their age and their savings. Each person reveals their age and the amount of money they have saved, with the amounts displayed visually using the Cheddar app.

Structure

1Introduction asking about age and savings
2First interviewee reveals age and savings
3Second interviewee reveals age and savings
4Third interviewee reveals age and savings

Original caption

How Much Money Do People Really Have in Savings?? #savings #money

More from @cheddarpay

Product placement

Cheddar: ACTS - it is an app that displays available balance, used here to show the savings of interviewees. Removing it would change what happens in the video. Apple App Store: APPEARS - it is a platform where the Cheddar app is listed. Removing it would not change what happens in the video.

On-screen text

HOW OLD ARE YOU IN YOUR SAVINGS? OH MY GOD 56 AND Available Balance I AM 24 I DON'T WANT TO SAY BUT I'M 24 £20,000 Available Balance I'M 37 AND I HAVE £45,000 Available Balance I AM 23 £15,000 Available Balance I'M 21 YEARS OLD IN MY SAVINGS I HAVE £25,000 Available Balance

Transcript

HOW OLD ARE YOU IN YOUR SAVINGS? OH MY GOD UMM... 56 AND NOT A LOT ACTUALLY I AM 24 I AM 24 I DON'T WANT TO SAY BUT I'M 24 AND LIKE 20K I'M 37 AND I HAVE £45,000 I AM 23 AND I HAVE £15,000 IN MY SAVINGS I'M 21 YEARS OLD IN MY SAVINGS I HAVE ABOUT £25,000