Get the CHEDDAR app

@cheddarpay

9.3K followers · usually 13.5K views a post

Views

48.4K

Likes

412

Comments

30

Shares

21

SoundTikTok sound · original sound - cheddarpay

Promoted product

Cheddar

Download Cheddar by Cheddar Payments B.V. on the App Store. See screenshots, ratings and reviews, user tips and more games like Cheddar.

9 videos

Why it worked

The video taps into a common curiosity about personal finances and uses a street interview format to create relatable content. The visual display of savings amounts adds an element of surprise and engagement.

Summary

The video features an interviewer asking strangers on the street how much money they have saved. Each person reveals their age and their savings, with the amounts displayed on screen.

Structure

1Interviewer asks about savings
2First person reveals savings
3Second person reveals savings
4Third person reveals savings
5

Original caption

I Asked Strangers to Reveal Their Savings #savings #savingmoney #money

More from @cheddarpay

Product placement

Cheddar app (ACTS - it is the app being promoted, and the creator's bio link leads to it; removing it would change the video's purpose) | Apple App Store (APPEARS - it is the platform where the Cheddar app is available; removing it would not change what happens in the video)

Call to action

Join for FREE today👇

On-screen text

Get the CHEDDAR app I Asked Strangers How Much Money They Have Saved £150,000 Available Balance The image above is for illustrative purpose only. Used with the pictures cited by the interviewees. £600 Available Balance £2,000 Available Balance £20,000 Available Balance £30,000 Available Balance

Transcript

How old are you and how much money do you have saved? 22 and I have £150,000 Available Balance I'm 27 I think I have about like £600 Available Balance I'm 26 years old and I have about £2,000 Available Balance I'm 19 and I have about £20,000 Available Balance I'm 30 and I have almost £30,000 Available Balance in my savings.