Get the CHEDDAR app

@cheddarpay

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SoundTikTok sound · original sound - cheddarpay

Promoted product

Cheddar

Download Cheddar by Cheddar Payments B.V. on the App Store. See screenshots, ratings and reviews, user tips and more games like Cheddar.

9 videos

Why it worked

The video taps into a universally relatable and often taboo topic (personal finances), creating curiosity and encouraging viewers to compare their own savings with those interviewed.

Summary

The video asks strangers on the street how much money they have in savings. Several individuals share their savings amounts, ranging from £10 to £40,000.

Structure

1Introduction and question about savings
2First person shares savings (£5,000)
3Second person shares savings (£40,000)
4Third person shares savings (£10)
5

Original caption

How much money do they have in savings? #savingmoney #savings #moneysaving #fyp

More from @cheddarpay

Product placement

CHEDDAR app (a mobile app that helps users save money on brands) ACTS - it is the product being promoted by the creator. Removing it would change the video's purpose. CHEDDAR (logo) APPEARS - a watermark/logo at the top of the screen. Removing it would not change what happens in the video.

Call to action

Get the CHEDDAR app

On-screen text

Get the CHEDDAR app I Asked Strangers How Much Money They Have In Savings £5,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £5,000 £40,000 £10.00 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £5,000 £40,000 £10.00 £20,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £5,000 £40,000 £10.00 £20,000 £40,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £5,000 £40,000 £10.00 £20,000 £40,000

Transcript

How much money do they have in savings? My name is Nikki I probably have about £5k at least I'm 33 and I currently have £40,000 pounds in savings I'm 18 and maybe about £10 I'm 24 and like 20k I'm 34 I've got maybe about £40,000 pounds