Get the CHEDDAR app

@cheddarpay

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Views

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SoundTikTok sound · original sound - cheddarpay

Promoted product

Cheddar

Download Cheddar by Cheddar Payments B.V. on the App Store. See screenshots, ratings and reviews, user tips and more games like Cheddar.

9 videos

Why it worked

The video taps into a universal curiosity about personal finance and savings, using a street interview format that feels relatable and engaging. The quick-fire reveals of varying savings amounts create a sense of intrigue and encourage viewers to watch until the end, while the subtle promotion of the Cheddar app aligns with the video's theme.

Summary

The video features interviews with several young people on the street, asking them how much money they have saved. Each person reveals their savings, with amounts ranging from £2,000 to £15,000. The video is promoting the Cheddar app, which helps users save money on their favorite brands.

Structure

1Introduction and question about savings
2First person reveals £15,000 savings
3Second person reveals £3,000 savings
4

Original caption

I Asked people How Much Money They Have Saved #money #savings #savingmoney #fyp

More from @cheddarpay

Product placement

CHEDDAR app (ACTS - it is a financial app that helps users save money on their favorite brands; removing it would change the video's purpose as it's the subject of the creator's promotion) Apple App Store (APPEARS - it is the platform where the Cheddar app is available; removing it would not change what happens in the video)

Call to action

Get the CHEDDAR app

On-screen text

Get the CHEDDAR app I Asked Strangers How Much Money They Have Saved £15,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £15,000 £3,000 £2,000 £8,000 £10,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £15,000 £3,000 £2,000 £8,000 £10,000

Transcript

How do you and how much money do you have saved? I'm 19 and I have about £15,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £15,000 £3,000 £2,000 £8,000 £10,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £15,000 £3,000 £2,000 £8,000 £10,000 I'm 24 and I have about £8,000 Available Balance The image above is for illustrative purpose only, used with the values cited by the interviewees. £15,000 £3,000 £2,000 £8,000 £10,000 My savings? Like £10,000