Just a reminder, if you're not putting an Easter egg in your

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Selling · SaaS › Marketing Tool

Edward Sturm's SEO course edwardslink.com ↗

Why it worked

The video leverages a niche technical detail (robots.txt Easter eggs) and a popular brand (Nike) to create a unique and engaging piece of content that appeals to a specific audience interested in web development and SEO.

Summary

The creator demonstrates how they incorporated an ASCII art Easter egg of themselves into their website's robots.txt file, inspired by Nike's use of the Swoosh in theirs. This technique is presented as a fun way to engage with web crawlers.

Structure

1Introduction to Easter eggs in robots.txt
2Demonstration of the creator's robots.txt with ASCII art
3Explanation of robots.txt functionality
4Inspiration from Nike's robots.txt
5Creation of the ASCII art using a generator

Product placement

The creator's website, edwardslink.com, is promoted via their bio link and is the subject of the video. The video also mentions and shows Nike's robots.txt as inspiration.

Original caption

Just a reminder, if you're not putting an Easter egg in your robots.txt, what are you even doing? This is my robots.txt: - It tells crawlers what to look at, what not to look at. - It gives a sitemap. - And then just for fun, shows me with ASCII art. The hashtags at the side make it so the crawlers ignore the ASCII art. I found some free ASCII art generator to transform an image of me. And shout out to Nike, who I got the idea from. They have the Swoosh as ASCII art in their robots.txt #searchengineoptimization #seo #webdevelopment #technicalseo

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On-screen text

Just a reminder, if you're not putting an Easter egg in your robots.txt, what are you even doing? This is my robots.txt. It tells crawlers what to look at, what not to look at. It gives a sitemap. And then just for fun, shows me, The hashtags at the side make it so the crawlers ignore all of this. I found some free ASCII art generator to take this image of me, turn it into this. Shout out to Nike, who I got the idea from. This is literally Nike's robots.txt.

Transcript

Just a reminder, if you're not putting an Easter egg in your robots.txt, what are you even doing? This is my robots.txt. It tells crawlers what to look at, what not to look at. It gives a sitemap. And then just for fun, shows me, with ASCII art. The hashtags at the side make it so the crawlers ignore all of this. I found some free ASCII art generator to take this image of me, turn it into this. Shout out to Nike, who I got the idea from. This is literally Nike's robots.txt.