Why it worked
The relatable narrative of overcoming judgment and achieving success resonates with viewers, tapping into common experiences of societal pressure and the desire for validation. The rapid-fire presentation of distinct life events keeps viewers engaged and curious about the outcome.
Summary
This TikTok slideshow presents a series of life choices and milestones that the creators faced judgment for, such as getting married young, driving old cars, and buying rental properties. The final slides contrast this past judgment with their current success, implying they are now considered 'lucky' and offering advice not to listen to critics.
Structure
- 1Introduction of past judgments
- 2Showcasing various life choices met with criticism
- 3Transition to current success and perception
- 4Offering advice on ignoring critics
Product placement
Google: it APPEARS as a building in the background. Removing it would not change what happens in the video. YouTube: it APPEARS as a silver play button award. Removing it would not change what happens in the video. DeWalt: it APPEARS as a power drill held by a child. Removing it would not change what happens in the video.
Call to action
Don't listen to people who aren't where you want to be at
On-screen text
They judged us for...
Getting married at 20
They judged us for...
Driving junk cars
They judged us for...
Living in an old house
They judged us for...
Going on cheap vacations
They judged us for...
Becoming parents at 22
They judged us for...
Buying a rental property
They judged us for...
My wife working with me
They judged us for...
Choosing to homeschool
They judged us for...
Buying an airbnb
They judged us for...
Having our kids help
They judged us for...
Flipping an island condo
They judged us for...
Quitting my Google job
They judged us for...
Having 4 kids before 30
They judged us for...
Making "silly" videos
They judged us for...
Speaking about it publicly
But now...
They call us "lucky"
Don't listen to people
who aren't where you
want to be at