I convinced my co-founder to change his profile photo on LinkedIn conventionally attractive, mixed young millennial-looking AI-generated

@hellovidya

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Why it worked

The video leverages a combination of curiosity, societal biases related to attractiveness and gender in professional settings, and a relatable experiment on a popular platform (LinkedIn) to explain its success.

Summary

The video discusses an experiment where a co-founder changed his LinkedIn profile picture to an AI-generated attractive woman's photo and added a PhD in network security to his headline. This led to a significant increase in profile views and engagement, even resulting in a job offer. When he reverted to his original profile picture and headline, his engagement dropped sharply, demonstrating the impact of perceived attractiveness and credentials on professional networking platforms.

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Transcript, structure and on-screen text

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Original caption

We did an interesting LinkedIn experiment and the results were fascinating. Pay attention to that profile photo of yours. And clearly give a reason in your headline for people to read your posts!