i'm gonna

@jenniesuk

89.3K followers · usually 3.0K views a post

Views

19.8K

Likes

898

Comments

2

Shares

40

SoundTikTok sound · Riptide Instrumental Christian

Promoted product

Ninja Luxe Cafe

4 videos4 creators

Why it worked

The video taps into a common household chore that many people neglect, making it relatable and providing a gentle nudge to action. The creator's honest admission and the clear demonstration of the cleaning process, along with the product's included supplies, make it a useful and shareable piece of content.

Summary

The creator admits to not cleaning their Ninja Luxe Cafe coffee machine and decides to clean it using the provided cleaning tablets and descaler. The process takes about 90 minutes, and the creator encourages viewers to also clean their machines.

Structure

1Confession of not cleaning the coffee machine
2Decision to clean and use provided supplies
3Demonstration of cleaning process
4Highlighting the time commitment

Original caption

Finally cleaning my @Ninja Kitchen Lux Cafe 🙈 this is your sign… clean your coffee machine people!! 🗣️ #ninjaluxecafé #coffeemachine #cleaningtiktok #cleaningtok #espressomachine

More from @jenniesuk

Product placement

Ninja (brand name on coffee machine) - APPEARS. Removing it would not change what happens in the video. Ninja Kitchen (brand name on coffee machine) - APPEARS. Removing it would not change what happens in the video. Luxe Cafe (product name on coffee machine and packaging) - ACTS. The product is being cleaned and used. Removing it would change what happens in the video. Espresso Machine Cleaning Tablets (product type) - ACTS. The tablets are used to clean the machine. Removing them would change what happens in the video. Descaler (product type) - ACTS. The descaler is used to clean the machine. Removing it would change what happens in the video.

Call to action

stop being lazy coffee machine

On-screen text

i'm gonna my embarrassing properly cleaned machine since but better late so let's give so my coffee taste good again watching this dirty coffee cleaning you to clean it and we can one thing Luxe Cafe gives you cleaning tablets and the descaler itself is actually put back together I do not love time consuming task it takes about descale and clean to set and forget you clean so gentle reminder stop being lazy coffee machine

Transcript

I'm gonna admit something very embarrassing. I haven't properly cleaned my coffee machine since I got it, but better late than never. So let's give my coffee taste good again. If you're watching this, your dirty coffee machine is calling you to clean it and we can do one thing. I love about the Ninja Luxe Cafe is that it gives you all the cleaning supplies you need, like the cleaning tablets and the descaler. And the machine itself is actually very easy to put back together. I do not love that this is kind of a time consuming task. It takes about 90 minutes to completely descale and clean. So this is a great task to set and forget while you clean something else. So gentle reminder, stop being lazy coffee machine.