This is Jennie.

@jenniesuk

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Promoted product

Lotus Biscoff Cookie Butter

Lotus Biscoff cookie butter has a unique and surprising taste that brings variety to your table, whenever you enjoy a slice of bread or toast. Made with non-GMO ingredients, it is vegan friendly and contains no artificial colors, no flavors, and no preservatives.

2 videos2 creators

Why it worked

The video uses a relatable "narrator trend" format with a humorous and self-aware tone, making the unconventional baking process engaging. The visual appeal of the Biscoff-filled sourdough and the creator's enthusiastic enjoyment create a strong desire for the product.

Summary

A baker creatively incorporates Biscoff cookie butter and cookies into her sourdough bread recipe, deviating from a traditional approach to create a unique and decadent loaf. The video culminates in her enjoying the final product, emphasizing the delicious outcome of her unconventional baking experiment.

Structure

1Introducing Jennie and her sourdough therapy.
2Taking the sourdough on an 'emotional support' road trip.
3

Original caption

On today’s baking therapy session… a biscoff cookie butter sourdough loaf 🤤🍞🫶🏻 and yes… it tastes just as good as it sounds!! what sourdough bread flavor do you want to see next? 💛 #sourdough #sourdoughbread #narratortrend #narrator #sourdoughbaking

More from @jenniesuk

Product placement

Lotus Biscoff Cookie Butter ACTS - it is spread onto dough as a filling, and its taste is described as a key component of the final product. Removing it would fundamentally change the recipe and the final product. Its removal would change what happens in the video. Lotus Biscoff Cookies ACTS - they are crumbled and added to the dough as a filling. Removing them would change the recipe and the final product. Their removal would change what happens in the video.

Call to action

what sourdough bread flavor do you want to see next?

On-screen text

This is Jennie. and she bakes sourdough bread as a form of therapy. People say sourdough keeps you stuck at home all day. Jennie heard that and thought, not my emotional support dough. So she loaded her sourdough into the car and took it to her sister's house, because who says sourdough has to living your life? Today's emotional Biscoff cookie butter. After letting the dough double in size, This is where Jennie stopped following the recipe and started following her dreams. She starts by of cookie butter be described as financially irresponsible, and then adds crumbled Biscoff cookies because apparently the cookie Butter alone wasn't psychotic enough. Then she shapes the dough and gaslights herself into believing all that cookie Butter is going to stay inside the loaf. The next morning, loaf and enters the most mentally unstable phase of baking: waiting... Finally the moment she's been emotionally preparing for. She cuts into the loaf and is rewarded with gooey pockets, and Biscoff cookies, and the softest crumb she's ever made. At this point, the calories became tomorrow's problem, and all Jennie knew was that she definitely ate. Literally and metaphorically.

Transcript

This is Jennie. and she bakes sourdough bread as a form of therapy. People say sourdough keeps you stuck at home all day. Jennie heard that and thought, not my emotional support dough. So she loaded her sourdough into the car and took it to her sister's house, because who says sourdough has to living your life? Today's emotional Biscoff cookie butter. After letting the dough double in size, This is where Jennie stopped following the recipe and started following her dreams. She starts by of cookie butter be described as financially irresponsible, and then adds crumbled Biscoff cookies because apparently the cookie Butter alone wasn't psychotic enough. Then she shapes the dough and gaslights herself into believing all that cookie Butter is going to stay inside the loaf. The next morning, loaf and enters the most mentally unstable phase of baking: waiting... Finally the moment she's been emotionally preparing for. She cuts into the loaf and is rewarded with gooey pockets, and Biscoff cookies, and the softest crumb she's ever made. At this point, the calories became tomorrow's problem, and all Jennie knew was that she definitely ate. Literally and metaphorically.