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@maxveroo

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SoundTikTok sound · original sound - maxveroo

Promoted product

TAT8

Why it worked

The video effectively uses a historical narrative about a foundational piece of internet infrastructure (TAT8) to highlight the ever-growing demand for data and the need for new projects like Meta's Project Waterworth, tapping into a general interest in technology and innovation.

Summary

The video explains the historical significance of TAT8, the first transatlantic fiber-optic cable, detailing its installation and eventual retirement. It contrasts this with modern projects like Meta's Project Waterworth, highlighting the increasing demand for global internet infrastructure.

Structure

1Introduction to TAT8 installation
2Historical context and significance
3Retirement and retrieval of TAT8
4Introduction of Meta's Project Waterworth
5Comparison of past and future infrastructure

Original caption

DM us TAT8 to learn more! TAT8 just got pulled from the ocean floor—the first transatlantic fiber-optic cable that revolutionized internet connectivity between Europe and the US. Discover why this retired tech still matters as modern projects like Meta’s Project Waterworth push global data limits. #tat8cable #transatlanticinternet #fiberoptictech #datasurge #internetinfrastructure

More from @maxveroo

Product placement

TAT8: acts - it is the subject of the video, showing its installation, retrieval, and historical significance. Removing it would change the video entirely. AT&T: appears - mentioned in a historical context as having made a TV ad for TAT8. Removing it would not change the video's narrative about TAT8. Meta: acts - announced Project Waterworth, a new cable project. Removing it would change the video's comparison of past and future infrastructure. Project Waterworth: acts - it is a new cable project announced by Meta. Removing it would change the video's comparison of past and future infrastructure. Boskalis: appears - mentioned as the source of images. Removing it would not change the video's narrative.

Call to action

DM us TAT8 to learn more!

On-screen text

The first The first transatlantic is being pull the ocean and almost knows it's TAT8 went 1988 the first connecting Europe the United States Isaac Asimov called its the Maiden the sea light genuinely believed it might last transatlantic the world but the it to 18 months and demand outpacing infrastructure ever since fault too expensive to was retired in 2002 dormant on now small crew it back meanwhile meta announced Project Waterworth last a 50,000 kilometer cable five continents partly to data demands of AI global internet built and a few thousand people places most will never

Transcript

The first transatlantic is being pull the ocean and almost knows it's TAT8 went 1988 the first connecting Europe the United States Isaac Asimov called its the Maiden the sea light genuinely believed it might last transatlantic the world but the it to 18 months and demand outpacing infrastructure ever since fault too expensive to was retired in 2002 dormant on now small crew it back meanwhile meta announced Project Waterworth last year a 50,000 kilometer cable stretching across five continents partly to data demands of AI The entire global internet runs on cables like this built and a few thousand people in places most will never