I have

@confettimartini

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Selling · Ecom Product

Confetti Martiniseen in 2 videos →www.confettimartini.com ↗

Why it worked

The video taps into the relatable fear and vulnerability of launching a new venture, using a self-deprecating tone and a clear countdown to create anticipation and encourage engagement.

Summary

The creator expresses anxiety about launching her small business, Confetti Martini, in 26 days, citing her small email list and fear of failure. Despite the fear, she acknowledges that this is the inherent uncertainty of owning a small business.

Structure

1Expressing anxiety about business launch
2Listing completed tasks (website, emails, photos)
3Revealing small email list size
4Acknowledging fear of failure
5Stating the truth about small business ownership
6Announcing launch date and current emotional state

Original caption

the truth behind owning a small business 😅 i guess it isn’t always sunshine and rainbows #boutique #SmallBusiness #launchingabusiness #comingsoon

More from @confettimartini

Their other posts in the index, biggest breakout first.

Product placement

Confetti Martini (ACTS - it is the name of the business being launched, and the video is about its launch. Removing it would change the video's subject).

On-screen text

I have 3 followers and 26 days until my small business launches + I'm officially starting to freak out Good news Good news is the website is finished All of the emails are written, the photos have been taken and now there's nothing left to do but promote and post pictures. But the bad news is me And honestly, this is the most terrifying part. I currently have four people on my email list, and one of them So So that's a little intimidating. Filming this video because I know that someday down I'm gonna look back and laugh because it all worked But the truth is, with with my four people on my email list, I'm terrified I'm terrified that it's going to fail. But this is the truth behind owning a small business It is. You never know if it's gonna work out or not *trying to convince myself that that's true* Anyways, Anyways, there are 26 days until Confetti Martini launches! and and I'm feeling terrified.

Transcript

I have 3 followers and 26 days until my small business launches + I'm officially starting to freak out. Good news is the website is finished. All of the emails are written, the photos have been taken and now there's nothing left to do but promote and post pictures. But the bad news is me. And honestly, this is the most terrifying part. I currently have four people on my email list, and one of them is my mother. So that's a little intimidating. Filming this video because I know that someday down the line, I'm gonna look back and laugh because it all worked. But the truth is, with my four people on my email list, I'm terrified. I'm terrified that it's going to fail. But this is the truth behind owning a small business. It is. You never know if it's gonna work out or not. Anyways, there are 26 days until Confetti Martini launches! and I'm feeling terrified.

always shoot your shot, but here’s why i won’t send pr: (at least for a long tim

5.2

confettimartini

4.4Kviews@confettimartini

and once again i’m hit with the realities of owning a small business hehe ;) no

2.5Kviews@confettimartini

styling our newest collection for different occasions :) #fashion #boutique #sty