stitch incoming I have

@confettimartini

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SoundTikTok sound · original sound - confettimartini

Promoted product

Confetti Martiniconfettimartini.com

2 videos

Why it worked

The video leverages a relatable narrative of overcoming initial struggles and rapid growth, creating a sense of community and shared excitement around the brand's launch. The creator's vulnerability and gratitude foster a strong connection with the audience.

Summary

The creator shares her journey of launching a clothing brand, Confetti Martini, from having only three followers to gaining hundreds of followers and email subscribers in just two weeks. She expresses gratitude for her growing community and excitement for the upcoming launch.

Structure

1Initial struggle and fear of launch
2Introduction of the brand and its mission
3Growth in followers and email list
4Expression of gratitude and excitement

Original caption

you all have already changed my life and the company hasn’t even launched. thank you, thank you, thank you. #womenownedbusiness #boutique #colorfuloutfits #dopaminedressing #SmallBusiness

More from @confettimartini

Product placement

Confetti Martini (brand name appears on screen and is spoken; it is a clothing brand that inspires women to wear what they want, based on the idea of dopamine dressing. Removing it would change the video's subject.)

On-screen text

*stitch incoming* I have 3 followers and 26 days until my small business launches + I'm officially starting to freak out Well, that video was posted two weeks ago yesterday, and a *LOT* has changed since then. If you're then hi, my name is Brooklyn. My brand, Confetti Martini is all about inspiring women to wear whatever it is that they want to. I'm inspired by the idea of dopamine dressing, which is the idea that if you dress happy, you live a happier lifestyle. We believe that every single day is something to be worth celebrated, and your clothes should reflect that. As you saw in that video, I had quite literally zero audience. I had three followers across all platforms, and today I have 800 followers, or 4,000 depending on who you ask, which is insane. I have 750 people on my mailing list. Never told you guys this because it felt like a pipe dream back then, but my goal was to have 100 people on my email list by the time we launched. And now you guys have seven times that. It's been so exciting to grow with you. Thank you for being here and spreading your joy, and your light with me. And thank you for being so kind in this community that I'm beyond excited. I know a bunch of you have been getting really excited which makes me more excited. And Honestly, I just can't wait to share these pieces with you. We have 11 days until Confetti Martini launches, and I am just in Ha ha. Thank you for being

Transcript

I have 3 followers and 26 days until my small business launches and I'm officially starting to freak out. Well, that video was posted two weeks ago yesterday, and a *LOT* has changed since then. If you're then hi, my name is Brooklyn. My brand, Confetti Martini is all about inspiring women to wear whatever it is that they want to. I'm inspired by the idea of dopamine dressing, which is the idea that if you dress happy, you live a happier lifestyle. We believe that every single day is something to be worth celebrated, and your clothes should reflect that. As you saw in that video, I had quite literally zero audience. I had three followers across all platforms, and today I have 800 followers, or 4,000 depending on who you ask, which is insane. I have 750 people on my mailing list. Never told you guys this because it felt like a pipe dream back then, but my goal was to have 100 people on my email list by the time we launched. And now you guys have seven times that. It's been so exciting to grow with you. Thank you for being here and spreading your joy, and your light with me. And thank you for being so kind in this community that I'm beyond excited. I know a bunch of you have been getting really excited which makes me more excited. And Honestly, I just can't wait to share these pieces with you. We have 11 days until Confetti Martini launches, and I am just in Ha ha. Thank you for being

the truth behind owning a small business 😅 i guess it isn’t always sunshine and

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always shoot your shot, but here’s why i won’t send pr: (at least for a long tim

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and once again i’m hit with the realities of owning a small business hehe ;) no