Why it worked
The video uses a popular 'Good, Better, Best' format to compare job-seeking resources, making it relatable and shareable for a large audience interested in career development. The clear categorization and visual presentation of different platforms likely resonated with viewers looking for efficient job search strategies.
Summary
The video compares different platforms and methods for job searching, networking, and applying for jobs. It categorizes LinkedIn, Indeed, Riipen, ADplist, Sprout, cold email, and alumni networks as 'Good', 'Better', or 'Best' for different job-seeking activities.