GOOD

@izzyinoffice

13.9K followers · usually 9.2K views a post

Views

93.3K

Likes

6.6K

Comments

11

Shares

670

SoundTikTok sound · biting bullets

View velocity

+16.1K views over 20.0d · ~808/day · 6 observations

Promoted product

Sproutusesprout.com

Sprout helps you apply to jobs faster with tailored applications built around your experience. Discover roles, answer a few smart questions, and let Sprout handle resumes, cover letters, and applications—while keeping everything tracked in one place.

95 videos9 creators

Why it worked

The video effectively uses a "good, better, best" format to highlight a specific product (Sprout) by demonstrating its unique value proposition (automated applications) compared to more common alternatives. The clear, concise comparison and focus on a pain point (time-consuming job applications) likely resonated with the target audience.

Summary

The video compares three platforms for job applications: LinkedIn/Indeed (good), Handshake (better), and Sprout (best). Sprout is highlighted as the best option because it automates the application process by generating tailored resumes and cover letters.

Structure

1Introduce "Good" job platforms (LinkedIn/Indeed)
2Introduce "Better" job platform (Handshake)

Original caption

I also have a discount code for the third if you want it lmk👀 #jobtips #careeradvice #jobapplication #jobmarket #sprout

More from @izzyinoffice

Product placement

LinkedIn: Acts - it is a standard job platform where users can search for jobs. Its interface is operated by users to find job listings. Removing it would change the video's context of job searching. Handshake: Acts - it is a job platform that is more curated, especially for students. Users can find internships and early career roles. Its interface is operated by users to find job listings. Removing it would change the video's context of job searching. Sprout: Acts - it is a job application platform that auto-applies for jobs. It generates a tailored resume and cover letter for each role and applies directly on the company website. Removing it would change the video's outcome of applying for jobs.

On-screen text

GOOD BETTER BEST JOB APPLICATION EDITION GOOD BETTER BEST GOOD BETTER BEST

Transcript

GOOD BETTER BEST JOB APPLICATION EDITION GOOD BETTER BEST Good is LinkedIn and Indeed, they're your standard job platforms. They have a ton of listings, but you are like hundreds of other applicants and most of the time it can be a hit or miss. Better is Handshake. It's more curated, especially for students. You can find internships and early career roles, but you do still have to apply to everything by yourself. Best is Sprout because all you swipe right on the job application, auto applies for you to hundreds of jobs without you really needing to do anything. It generates a tailored resume and cover letter for each role and applies directly on the company website.