I totally understand why this perfume is sold out

@dananozime

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

Stay Awhiledimebeautyco.com

Shop DIME Beauty's EWG VERIFIED® clean beauty skincare, fragrance, & body care. Luxury formulas for every skin type, at affordable prices. Made in America.

Why it worked

The creator provides a detailed and relatable description of the perfume's scent, focusing on its cozy and long-lasting qualities. The announcement of a restock for a popular, sold-out item creates urgency and encourages immediate purchase.

Summary

The creator reviews the "Stay Awhile" perfume by DIME, highlighting its warm, creamy, and subtle scent profile. She explains why she loves it and announces that it is back in stock, directing viewers to purchase it from the brand's website.

Structure

1Introduction and reason for popularity
2Scent profile breakdown (pistachio, vanilla, musk)
3Longevity and closeness of the scent
4

Original caption

If you love cozy fragrances then you have to try Stay Awhile by @DIME Beauty that’s finally back in stock. #DIMEpartner

More from @dananozime

Product placement

DIME STAY AWHILE EAU DE PARFUM Perfume Spray: ACTS - This is the product being reviewed and promoted. The creator discusses its scent profile and longevity. Removing it would change the video's purpose. DIME: APPEARS - This is the brand name on the perfume bottle. Removing it would not change the video's purpose as the product name is also visible.

Call to action

Check out Stay Awhile by @DIME Beauty that’s finally back in stock. Buy at dimebeautyco.com

On-screen text

DIME STAY AWHILE EAU DE PARFUM Perfume Spray 1.7 FL OZ | 50ML

Transcript

I totally understand why this perfume is sold out because once I started wearing it, I couldn't stop reaching for it. Finally back in stock. This is Stay Awhile from Dime. First thing I noticed was the toasted pistachio, it's warm and creamy without smelling like a dessert. Then you get this really soft vanilla and cashmere musk that just melts into your skin. One of those fragrances that doesn't walk into the room before you do, it stays really close to you. Almost like a cozy sweater and every time I wear it, I keep catching whiffs of it throughout the day. So if you love warm cozy fragrances, then you have to try Stay Awhile by @DIME Beauty that’s finally back in stock. Finally back in stock at dimebeautyco.com and if you love warm cozy fragrances then I definitely think this one is worth smelling.