Day 145

@mikeycaloca

1.2M followers · usually 44.0K views a post

Views

353.0K

Likes

31.3K

Comments

4.7K

Shares

6.2K

SoundTikTok sound · original sound - mikeycaloca

Promoted product

Discover House Savings

Why it worked

The video combines a relatable personal finance goal (saving for a house) with engaging content (making food, interactive questions) and a touch of humor (Bluey costume). The creator's transparency about their savings and engagement metrics fosters a sense of community and encourages participation.

Summary

The creator is documenting their journey to save $200,000 for their first home, showing their current savings and how social media engagement contributes to their goal. They also celebrate National Blueberry Day by making blueberry pancakes and asking viewers for their favorite blue things.

Structure

1Saving for a house update
2Explaining income streams
3Discussing engagement metrics
4Making blueberry pancakes
5

Original caption

Day 145!! What’s the best BLUE thing 🤔 #savingmoney #daily #buildingcommunity #challenge #progress

More from @mikeycaloca

Product placement

Kodiak (appears - box in background, does not act, removing it would not change video) Discover House Savings (acts - shown on laptop screen, displays savings account balance, removing it would change video) Pan spray (acts - used to grease pan, removing it would change video)

On-screen text

Day 145 of saving for my first home DAY 145 OF SAVING UP FOR MY FIRST HOME 145 THE GOAL $200K $137,498 ENGAGEMENT ON MY VIDEOS COMMENTS & LIKES 5 CENTS SHARES 20 CENTS MOST LIKED CMNT 50 CENTS $1,512 Discover House Savings CURRENT $139,010.00 CHANGE 181.24% July 8th National Blueberry Day Blueberry What's the best BLUE thing in the world?? Blueberry pancakes Doritos pen Bluey

Transcript

Day 145 of saving up money every single day until we buy our first home. Making blueberry pancakes today, bro. Let's go. You obviously see that I am living somewhere right now. It is not a house. It is an apartment. And I'm trying to get out of this thing, so I'm saving up this much money for my first ever house. Now, as of this moment, right here, in my savings account, isn't that pretty good, bro? I do make money on social media, but engagement on my videos really helps me do better. So, last video, every comment was 5 cents, every share was 20 cents, and whatever the most liked comment was, 50 cents. However many likes that comment got, 50 cents a piece. So, if you're looking for a house update, unfortunately, I'm going to announce I do not have one because I have not found a house yet that I like. Dang, this thing is thick. Last video got 10,000 35 comments, 3,265 shares, and the most liked comment had 714 likes by this person right here. So, I put this much money in my savings account. Yo, low key, actually doesn't look too bad. Hahaha. Today likes, shares, everything's going to be the same as the last video. Ironically, today is National Blueberry Day. So today, I want to hear what's the best BLUE thing in the world? Blueberry pancakes, cool ranch Doritos, a crisp blue pen, Bluey. Guys, run it up, man. I'll see you guys in day 146.