Day 134

@mikeycaloca

1.2M followers · usually 44.0K views a post

Views

258.3K

Likes

25.5K

Comments

3.7K

Shares

9.4K

SoundTikTok sound · original sound - mikeycaloca

Promoted product

McDonald's Appmcdonalds.com

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51 videos47 creators

Why it worked

The video combines a relatable personal finance journey with a common engagement-baiting question, encouraging viewer interaction and sharing.

Summary

The creator is documenting their journey to save $200,000 for a down payment on their first home, currently at $125,371 after 134 days. They also discuss their video engagement metrics and how they monetize likes, comments, and shares, before asking viewers to name the worst fast food restaurant.

Structure

1Saving for a home update
2Discussing video monetization
3Calculating earnings from engagement
4

Original caption

Day 134!! What’s the WORST fast food restaurant?? #savingmoney #PersonalFinance #buildingcommunity #homebuyingjourney #firsttimehomebuyer

More from @mikeycaloca

Product placement

McDonald's: ACTS - the food is shown and discussed as part of the creator's saving strategy. Removing it would change the context of the video. Arby's: ACTS - the logo is shown and the restaurant is discussed as the 'worst' fast food restaurant. Removing it would change the topic of discussion. Discover: APPEARS - the logo is shown on a screen displaying savings account information. Removing it would not change what happens in the video.

Call to action

Let me know in the comments, bro.

On-screen text

DAY 134 of saving up for my first home THE GOAL $200K $125,371 ENGAGEMENT ON MY VIDEOS COMMENTS & LIKES 1 CENT SHARES 12 CENTS 3,176 COMMENTS & LIKES 820 SHARES $129 House Savings CURRENT $125,500.00 CHANGE 4.61% Cmnts + likes 3 cents Shares/Reposts 20 cents What's the WORST fast food restaurant??

Transcript

Day 134 of saving up for my first home. Day 134 of saving up money every single day until we buy our first home. To get a house, you need a down payment, boys. And those boys are expensive. So at, as of today, we are well into the six figures already. We're making really good progress, bro. As of yesterday, things got really interesting here. Because I don't live in the house that I was building this entire time. I know. I just wasn't happy. I posted a video about it yesterday. Go watch it. So it means we gotta find a new house now before I move out in like a month. As far as the engagement on my videos, I will tell you guys how much engagement is and you do it and then I save it. So in the last video, every like and comment was one cent and every share was 12 cents. And my video did pretty bad. Brand deal. So brand deals normally do as good, but hey, bro, we're still gonna save. 3,176 comments, likes, and 820 shares. That's $129 in my savings account. Somewhere is that picture, bro. So since yesterday was low, my video usually make a lot more money today. That means that today I'm gonna make comments and likes to three cents, I guess. And then shares are gonna be 20 cents. We're gonna go stupid. This is stupid. Today. What's the WORST fast food restaurant?? Like, worst, bro. I don't even know what my answer is to be honest with you. Arby's? Is Arby's bad? Arby's is not bad. So guys, let me know in the comments, bro. Run it up and I will see you beautiful people in day 135, by the way. Nothing beats a chicken sandwich.