Day 152

@mikeycaloca

1.3M followers · usually 53.0K views a post

Views

733.5K

Likes

66.8K

Comments

14.3K

Shares

20.9K

SoundTikTok sound · original sound - mikeycaloca

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mikeycaloca.commikeycaloca.com

@mikeycaloca: My FAVORITE High Yield Savings Accounts, Responsible Adult instagram. Email signup available.

Why it worked

The video taps into the relatable aspiration of homeownership and uses a gamified approach to encourage engagement, making the audience feel like they are contributing to the creator's goal while also participating in a community discussion about finances.

Summary

The creator is documenting their journey to save for a down payment on their first home, showing their progress and how engagement on their videos contributes to their savings. They then ask viewers to share their own mortgage or rent payments, revealing their own significant monthly mortgage cost.

Structure

1Saving for a home, day 152
2Showing current savings and goal
3Explaining how video engagement earns money
4

Original caption

Day 152!!! We’re getting close!!! 🤭🤭🤭 #savingmoney #firsthome #downpayment #homeowner #daily

More from @mikeycaloca

Product placement

Silk (acts: used to pour into a mug, a beverage ingredient; removing it would change the video content) Discover (appears: a logo on a savings account interface; removing it would not change the video content)

Call to action

What's your Mortgage/Rent payment?? ... go ahead and cash in whatever now, man

On-screen text

Day 152 of saving for my first home 1:52 DAY 152 OF SAVING UP FOR MY FIRST HOME of we damn cup 36 Days homeowner in up day THE GOAL $200K $200,000 but it $147,533 here lot think ENGAGEMENT ON MY VIDEOS 5 CENTS COMMENTS & LIKES 5 CENTS 20 CENTS SHARES 50 CENTS MOST LIKED CMNT 50 CENTS 658 COMMENTS & LIKES 6,313 SHARES 2,445 MOST LIKED CMNT 658 hi whatever $1,133 savings Discover House Savings CURRENT $148,666.00 CHANGE 200.78% somewhere see saved today Comments = 3¢ Shares = 20¢ Most liked = 5¢ Follows = 50¢ totals go whatever now the personal comfortable What's your Mortgage/Rent payment?? your slash if zero mortgage $5,651.62 bow throw interest rates run it up people three

Transcript

Day 152 of saving for my first home. Day 152 of saving up every single day until we buy our first home. Damn, I missed the whole cup. In 36 days, I will be a homeowner for the first time in my life and I'm saving up money every single day until I get there. I will say, I have a goal and it's $200,000. But I'm not sure if we're gonna hit it because I'm only at this moment, here, which is still a lot of money, but I just don't think we have enough time. Regardless, the engagement is what helps me out. So my last video, every comment and like was 5 cents. And a share was 20 cents. And the most liked comment, however many likes it got was 50 cents. This video, we had 6,313 comments and likes, 2,445 shares, and the most liked comment had this many likes on it. The comment literally just said hi. Whatever. I'll take it. This much money is going into my savings account today somewhere. So you can see how much money we got saved up now. So today, engagement totals are on my screen. So go ahead and cash in whatever now, man. Now, today's question of the day is a bit personal, but I want to see if you're comfortable enough to share. What's your mortgage/rent payment?? Your slash if you live at home, just put zero. Bro, you want to see my mortgage? Bow. Throw interest rates. Guys, run it up. I see a beautiful people in day 153.