Day 155

@mikeycaloca

1.3M followers · usually 53.0K views a post

Views

426.9K

Likes

38.2K

Comments

7.6K

Shares

8.6K

SoundTikTok sound · original sound - mikeycaloca

Promoted product

Kodiak Cakes

We are committed to inspiring better eating choices and active living with great-tasting products that are 100% whole grain, protein-packed, and non-GMO.

3 videos3 creators

Why it worked

The video taps into the relatable aspiration of homeownership and uses a consistent, engaging format of daily updates combined with a clear financial goal. The creator's transparency about their savings strategy, including how social media engagement contributes, creates a unique and compelling narrative.

Summary

The creator is documenting their journey to save for their first home, showing their progress and how video engagement contributes to their savings. They also discuss their current savings balance and ask viewers for input on future renovations.

Structure

1Showcasing day 155 of saving for a home
2Highlighting progress and remaining time
3Demonstrating how video engagement contributes to savings

Original caption

Day 155! I’m lowkey sad it’s almost done 😭 #savingmoney #adulting #firsthouse #downpayment #homeowner

More from @mikeycaloca

Product placement

Kodiak Cakes (brand of pancake mix) - ACTS - used to make pancakes, a visible result. Removing it would change what happens in the video. Carv's Sugar Free (brand of syrup) - ACTS - used to put syrup on pancakes, a visible result. Removing it would change what happens in the video.

Call to action

How much $$$ to fix ur current situation??

On-screen text

Day 155 of saving for my first home DAY 155 OF SAVING UP FOR MY FIRST HOME 155 23 DAYS THE GOAL $200k $153,363 ENGAGEMENT ON MY VIDEOS Comments 3¢ Shares 20¢ Most liked Comment 5¢ New Followers 50¢ 3,475 4,163 1,285 1,296 $1,649 Home Savings $155,012.39 Vault balance How much $$$ to fix ur current situation??

Transcript

Day 155 of saving up for my first home. Day 155 of saving every single day until we buy our first home. We got 23 days into ever move into my first ever house. The goal is $200k. Currently I have this much saved up, which is pretty good. I do use the engagement on my videos to help me save up money and it kind of holds me accountable. So right here, I'll put all the engagement totals from the last video. As far as what you guys did, you racked up 3,475 comments, 4,163 shares, the most liked comment had that many likes, which is right above my head. And this, which we got this many new followers, which in total is putting me at this number right here. I hope put that in my savings account right now. And there's the new balance as of right now. Now Mikey, what's gonna happen when the series is done? Series is gonna continue. I'm gonna take a little break for like a couple of days, but we're gonna continue a saving series. So now you can vote on what I renovate in my new house. So we have a lot of things to save for, a lot of things to do. But the series will go on. So today should be the exact same thing as always. I'll put the engagement totals on the screen so you guys could see what it could cost. The question of the day was, if there was any amount of money that would fix whatever situation you are currently in, how much money would that be? Right now, I don't really have any debt. Shoot, I'll take a million dollars though. Run it up. I'll see you beautiful people in day 156.