Day 140

@mikeycaloca

1.2M followers · usually 44.0K views a post

Views

2.4M

Likes

197.4K

Comments

26.2K

Shares

54.8K

SoundTikTok sound · original sound - mikeycaloca

Why it worked

The video taps into the relatable goal of saving for a home and uses a gamified approach by converting social media engagement into monetary savings, creating a unique and interactive way for viewers to contribute to the creator's goal.

Summary

The creator is documenting their journey to save $200,000 for a down payment on a house, currently at $131,526 after 140 days. They are using engagement metrics from their videos (likes, comments, shares) to determine how much to save each day, with likes/comments earning 3 cents and shares/reposts earning 20 cents. The video also asks viewers about their favorite weird food combinations.

Structure

1Day 140 of saving for a house
2Goal: $200k, Current: $131,526
3Saving based on video engagement metrics
4Explaining the earning rates for likes, comments, and shares
5Calculating total savings from the last video's engagement
6Asking viewers for their favorite weird food combos

On-screen text

Day 140 of saving for my first home DAY 140 OF SAVING UP FOR MY FIRST HOME 140 Spaghetti TACOS what THE GOAL $200k $131,526 ENGAGEMENT ON MY VIDEOS COMMENTS & LIKES 3 CENTS SHARES 20 CENTS COMMENTS & LIKES 7,104 SHARES 3,157 $844 Discover House Savings CURRENT $132,370.00 CHANGE +167.81% Cmnt & like = 3¢ Shares & repost = 20¢ 20 What's ur favorite weird food combo?? creamy VEGAN and

Original caption

Day 140!!! What’s the weirdest food combo?? #savingmoney #buildingcommunity #firsttimehomebuyer #progress #homebuyingjourney

More from @mikeycaloca

More breakout videos from this creator.

Transcript

Day 140 of saving up money every single day until we buy our first home. You guys said spaghetti tacos. What? At the moment, I live in an apartment and I cannot stand it, man. But I'm saving up $200,000 for a down payment on a house. Now, as of today, I'm at this huge number in my savings account, which honestly looks fake. Engagement on my videos tells me how much to save. So the last video, every comment and like was 3 cents and every share was 20 cents. From the last video, you guys racked up 7,104 likes and comments, 3,157 shares. So in total, I'm gonna put this much money in my savings account. Screenshot. We have saved up together. In this video, every comment and like is gonna be 3 cents and every share or repost is gonna be 20 cents. I don't know what in the world is even going on here. Why are we doing this? What's your favorite weird food combo? What is the best combination like? I've seen like peanut butter mayo sandwiches, spaghetti tacos, and pickle and peanut butter sandwiches. Y'all are nasty, dog. Run it up. I'll see you beautiful people in day 141, I don't know.