@thehuntington — 40x breakout

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I'm here in our Conservatory

@thehuntington

191.8K followers · usually 4.7K views a post

Views

183.9K

Likes

20.4K

Comments

132

3.3K

Why it worked

The video capitalizes on the inherent fascination and rarity of the Corpse Flower's bloom, creating anticipation and educational value. The clear explanation of the blooming process and the visual appeal of the unique plant draw viewers in.

Summary

The video showcases two Corpse Flowers at The Huntington's Conservatory, named Odora and Odorysseus, which are nearing their blooming period. The presenter explains the parts of the flower and the process of blooming, including the release of a foul odor to attract pollinators.

Structure

1Introduction to the Conservatory and Corpse Flowers
2Identifying Odora and Odorysseus
3Explaining the spadix and spathe
4Describing the blooming process and odor
5Tracking growth and predicting bloom time

Product placement

The Rose Hills Foundation Conservatory for Botanical Science (appears, does not act, removing it would not change the video); Corpse Flowers (appears, does not act, removing it would not change the video); Odora (appears, does not act, removing it would not change the video); Odorysseus (appears, does not act, removing it would not change the video); linktr.ee/thehuntingtonlibrary (appears, does not act, removing it would not change the video)

Call to action

Follow along for bloom updates, and tune into the livestream on our YouTube channel as we await TWO potential blooms.

On-screen text

Original caption

When will our Corpse Flowers bloom? 🌱 While there's no way to predict the exact timing, Erik shares signs he looks for to make an educated guess. Odora and Odorysseus are siblings from a 2002 pollination. Odora last bloomed in 2024, while Odorysseus is getting ready for its first public bloom. Follow along for bloom updates, and tune into the livestream on our YouTube channel as we await TWO potential blooms. ⤴