It's happening!

@thehuntington

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SoundTikTok sound · original sound - thehuntington

Promoted product

The Huntington

130 acres of botanical gardens, art galleries, a research library, and more

2 videos

Why it worked

The video capitalizes on a rare and fascinating natural event (the blooming of Corpse Flowers), creating a sense of urgency and encouraging immediate visits.

Summary

Two Corpse Flowers, named Odora and Odorysseus, are opening today and will reach their peak size around 2 AM. The video encourages viewers to visit tomorrow to see them on display before they start to close back up.

Structure

1Introduction of the blooming Corpse Flowers
2Explanation of their opening timeline
3Call to action to visit tomorrow

Call to action

Reserve your tickets to see Odora and Odorysseus tomorrow and plan your visit at the link in bio

On-screen text

It's happening! Both of our Corpse Flowers decided to open today. They will continue to fully open until around 2 a.m. where they reach their peak and maximum size. They'll start to close back up, so be sure to come in tomorrow so you can see them on display.