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Automatic destination (recommended) We'll send people to the messaging app where they engage most and lower ad costs. Manual destination We'll only send people to the messaging apps you choose. Messenger facebook Instagram instagram WhatsApp +212 6xxxxxxxx +212 6xxxxxxxx or Connect another number You can connect a maximum of 50 WhatsApp numbers per Facebook Page. Edit number connections in Page settings. Ads data sharing On WhatsApp information, including names and phone numbers, is subject to the data restrictions in the Meta Advertising Policies. Your business and ads must also comply with WhatsApp Commerce Policy. Links to WhatsApp on your website may be modified if people view your site in Facebook or Instagram. Your ads that click to WhatsApp show "Active on WhatsApp" when you're using the Business app. This lets people viewing your ads know they can expect a quick reply. Turn this off in your WhatsApp privacy settings. Close All edits saved Ad set name New Sales Ad Set Create Conversion Conversion location Message destinations Facebook Page This page will represent your business in your ad and conversation. Facebook Page facebook Message destinations Choose where to chat with people who see your ad. How this works: You can lower costs by 9% by selecting more destinations. We'll send people to the app where they're most likely to engage with you to lower your cost per message. About multiple destinations. Apply now Automatic destination (recommended) We'll send people to the messaging app where they engage most and lower ad costs. Manual destination We'll only send people to the messaging apps you choose. Messenger facebook Instagram instagram WhatsApp +212 6xxxxxxxx Close All edits saved Performance goal Set your goal, such as maximizing conversions or conversion value. About performance goals. Maximize number of conversations You could get 10% lower cost per purchase by updating your performance goal +17 points Show your ads to people most likely to make a purchase by changing your performance goal to Maximize number of purchases through messaging. Apply Close All edits saved Performance goal Set your goal, such as maximizing conversions or conversion value. About performance goals. Maximize number of purchases through messaging Track purchases to generate reporting data Apply labels to identify chats as purchases or use orders in the WhatsApp Business app to enable reporting for this performance goal. To use a cost per result goal, change your campaign bid strategy to Cost per result goal. Go to Campaign bid strategy Cost per result goal None Close Saving...