Stop running FB ads retargeting campaigns

Stop running FB ads retargeting campaigns. If you're still running retargeting or retention campaigns on Facebook Ads, you don't need to do it in 2026 and here's why. One campaign, I've just split out retargeting, retention and prospecting audiences in here. You can see that Facebook does it all in one single campaign. So, my prospecting or these people who essentially don't know about my brand yet, we've spent the majority of our budget on them and we have a really good ROAS on them. And you'll see on my retention, that is existing customers. We have spent, you know, $342 on them and a really good ROAS. And then we have retargeting in here as well. And you'll notice, look at the frequency. The frequency is at a point to where it's almost too high. So if I were to have one campaign that hosted both of these guys in there and I set this at $300 a day or $100 a day, it would be too high. My frequency, meaning the amount of times somebody is seeing my ad, it probably hop up to 12. And so the same person would be seeing my ad probably 12 times, which would probably negatively impact my ROAS or just wouldn't be incremental at some point. So, what Facebook Ads is really good at doing is they're saying, hey, we will blend things together. We will prospect for you, we will also hit retargeting or warm prospects who have either clicked in the past and will also hit any existing customers and try to get them to repurchase. And they're doing the allocation of cash in a very effective way. And that's really why you can consolidate your campaigns and you can still have retargeting and retention and prospecting all exist in one. So, most FB ad accounts do not need separate retargeting campaigns.