dont buy: ✅ buy this:

@_russellckai

51.8K followers · usually 5.6K views a post

Views

19.2K

Likes

639

Comments

1

Shares

27

SoundTikTok sound · original sound - _russellckai

Promoted product

Blossom

Join 500,000+ investors sharing real portfolios, trades, and market insights. Follow top investors, track dividends, and learn from the community.

6 videos5 creators

Why it worked

The video leverages a common investing dilemma (individual stocks vs. ETFs) and provides a clear, actionable recommendation with a specific ETF example. The use of on-screen text and visual comparisons makes the information easily digestible, while the call to action to view the creator's portfolio offers a direct incentive for engagement.

Summary

The video contrasts individual stocks like NVIDIA, Microsoft, Apple, and Shopify with ETFs, recommending ETFs as a better investment for new investors due to diversified exposure. It highlights the iShares Core MSCI Emerging Markets IMI Index ETF (XEC) as an example that tracks major memory makers like SK Hynix and Samsung, which are difficult to invest in directly in Canada. The creator also invites viewers to see their portfolio for free via a link in their bio.

Structure

1Introduction contrasting "don't buy" stocks with "buy this" ETFs
2Listing specific stocks to avoid (NVIDIA, Microsoft, Apple, RBC, Shopify, Fortis)

Original caption

💬 Comment “stock” to see my portfolio for free on Blossom! ETFs versus stocks explained Not financial advice please do your research #investing #stockmarket #PersonalFinance

More from @_russellckai

Product placement

NVIDIA Corporation: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. Microsoft Corporation: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. Apple Inc.: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. Royal Bank of Canada: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. Shopify Inc: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. Fortis Inc.: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. SK Hynix Inc.: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. Samsung Electronics Co., Ltd.: ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. Taiwan Semiconductor Manufacturing Company Limited (TSM): ACTS - it is a company whose stock is being discussed and presented as something not to buy. Removing it would change the video's topic. iShares Core MSCI Emerging Markets IMI Index ETF: ACTS - it is an ETF being presented as something to buy. Removing it would change the video's topic. Blossom: APPEARS - it is a platform mentioned in the caption and on-screen text, and the creator's bio link leads to it. It is presented as a place to view the creator's portfolio. Removing it would not change the core message of the video, but would remove the call to action destination.

Call to action

Comment “stock” to see my portfolio for free on Blossom! Check the first link in my bio.

On-screen text

dont buy: buy this: NVIDIA Corporation $193.00 USD 28 Oct, 2023 Microsoft Corporation $383.34 USD Apple Inc. $313.39 USD Royal Bank of Canada $291.62 CAD Shopify Inc $168.69 CAD Fortis Inc. $81.77 CAD SK Hynix Inc. (000660.KS) Samsung Electronics Co., Ltd. (005930.KS) NYSE - BOATS Real Time Price - USD Taiwan Semiconductor Manufacturing Company Limited (TSM) iShares Core MSCI Emerging Markets IMI Index ETF $44.25 CAD ETF An exchange-traded fund (ETF) is a type of pooled investment security that holds multiple underlying assets. Rather than only one.

Transcript

buying and Apple, buy this, buying RBC, Fortis, buy this instead, SK Hynix, Samsung and TSMC, buy this instead, ETFs are great, especially for new investors because you get exposure to a ton of different companies instead of hand picking individual stocks. For example, XEC tracks SK Hynix as Samsung, top memory makers in the world and it's hard to invest directly in them here living in Canada. So if you want to see my entire portfolio for free, check the first link in my bio and follow for more finance content.