A summer Day at home

@grow_withgrace

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Views

19.2K

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2.8K

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SoundTikTok sound · original sound - oliviadeano_

Promoted product

Hobby Lobby

13 videos11 creators

Why it worked

The video taps into the popular 'cozy home' and seasonal decor trends, specifically for fall. By showcasing a visually appealing arrangement and mentioning a popular craft store, it provides inspiration and a clear shopping destination for viewers interested in similar aesthetics.

Summary

The creator shows how they arranged fall-themed floral stems in a vase. They purchased the stems from Hobby Lobby and are assembling them to create a decorative arrangement for their home.

Structure

1Setting the scene with a summer day theme
2Arranging pillows and opening curtains
3Lighting candles
4Gathering floral stems from Hobby Lobby
5

Original caption

I just love the pop of color these stems have added to my kitchen. What do we think 🍂 @Hobby Lobby @HomeGoods @TWOPAGES #homedecor #fall #cozy #falldecor

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Product placement

Hobby Lobby: ACTS - The creator states they went to Hobby Lobby to purchase floral stems. Removing it would change the context of where the items were purchased. HomeGoods: APPEARS - Mentioned in the caption as a place where items were purchased. Removing it would not change what happens in the video. TWOPAGES: APPEARS - Mentioned in the caption as a brand. Removing it would not change what happens in the video.

On-screen text

A summer Day at home

Transcript

I went to Hobby Lobby over the weekend and three of these agapanthus. Have six of these hydrangeas. The colors are just perfect. Two of these, I don't know what these are called, but we use that to just add some depth and length to any arrangement. Let's see what we can come up with.

Aiming to romanticize the small moments before the chaos of the day ✨☺️ @Free Pe

~9.2

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