VISITS Ed Curtis

@hypebeast

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Evian

evian® natural spring water contains only naturally occurring electrolytes from the French Alps. As our water travels it collects a unique blend of minerals and electrolytes giving evian its distinctive, cool, crisp taste.

2 videos

Why it worked

The video combines the appeal of a popular artist's studio visit with a limited-edition product launch, creating a sense of exclusivity and cultural relevance. The focus on the artist's unique process and the visually striking artwork likely resonated with the audience.

Summary

This video showcases artist Ed Curtis in his studio, discussing his creative process and his collaboration with Evian. He highlights his unique artistic style and the design of a limited-edition bottle bag for Evian's 200th anniversary.

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Transcript, structure and on-screen text

5 beats and 12 lines of on-screen text — the parts you need to write your own version.

Original caption

Step into @EdCurtis's kaleidoscopic studio in a new episode of 'Hypebeast Visits.' For the launch of his new collaboration with @evian, the mixed media artist shares a look at his latest textile process and how he's applied it to the bottle bag design which celebrates the brand's 200th anniversary. Get your hands on the limited-edition collaboration by signing up to the waitlist online. T&Cs apply.