HYBEAST | PUMA

@hypebeast

2.3M followers · usually 3.1K views a post

Views

1.5M

Likes

722

Comments

2

Shares

13

SoundTikTok sound · original sound - hypebeast

Promoted product

Puma Suede

Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.

2 videos2 creators

Why it worked

The video effectively captures the vibrant atmosphere of a cultural event, blending music, fashion, and urban art. By showcasing the Puma Suede shoes in a lifestyle context and associating them with a popular event and artists, it appeals to the target audience's interests and aspirations.

Summary

This video showcases the "Suede Sessions" event in London, a collaboration between Hypebeast and Puma. It features various attendees, musical performances, and close-ups of Puma Suede shoes, highlighting the brand and the event's atmosphere.

Structure

1Event branding and atmosphere
2Showcasing Puma Suede shoes
3Musical performances and attendees
4

Original caption

@PUMA.UK brings "Suede Sessions" to London in collaboration with Hypebeast

More from @hypebeast

Product placement

Puma: (a) it ACTS - its logo appears on clothing and event signage, and its shoes are featured. Removing it would change what happens in the video. Hypebeast: (a) it ACTS - its logo appears on event signage. Removing it would change what happens in the video. Yusef Dayes: (a) it ACTS - his name appears on event signage, and he is shown performing music. Removing it would change what happens in the video.