Hi, I'm Danny Lomas,

@hypebeast

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1.2M

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Promoted product

Evian

evian® natural spring water contains only naturally occurring electrolytes from the French Alps. As our water travels it collects a unique blend of minerals and electrolytes giving evian its distinctive, cool, crisp taste.

2 videos

Why it worked

The video effectively blends a personal 'day in the life' narrative with the aspirational setting of Wimbledon and the subtle integration of the Evian brand. This combination appeals to viewers interested in lifestyle content, fashion, and major sporting events, creating a relatable yet exclusive experience.

Summary

This video follows Danny Lomas on a day at Wimbledon, showcasing his activities from visiting the office to attending the event. It highlights his outfit choices, a coffee stop, and his experience at the Evian Suite, including special bottle bags and enjoying the atmosphere.

Free account

Transcript, structure and on-screen text

6 beats, a 212-word transcript and 56 lines of on-screen text — the parts you need to write your own version.

Original caption

How does @Danny Lomas nail the quintessential Wimbledon look? Find out in the latest 'Day in the Life' episode featuring @evian's new "200 Years Young" bottle bag collection. Enter the waitlist online now to secure your evian® bottle bag. T&C's apply.