Hi, I'm Danny Lomas,

@hypebeast

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SoundTikTok sound · original sound - hypebeast

Promoted product

Evian

evian® natural spring water contains only naturally occurring electrolytes from the French Alps. As our water travels it collects a unique blend of minerals and electrolytes giving evian its distinctive, cool, crisp taste.

2 videos

Why it worked

The video effectively blends a personal 'day in the life' narrative with the aspirational setting of Wimbledon and the subtle integration of the Evian brand. This combination appeals to viewers interested in lifestyle content, fashion, and major sporting events, creating a relatable yet exclusive experience.

Summary

This video follows Danny Lomas on a day at Wimbledon, showcasing his activities from visiting the office to attending the event. It highlights his outfit choices, a coffee stop, and his experience at the Evian Suite, including special bottle bags and enjoying the atmosphere.

Structure

1Morning routine and office visit
2Getting ready and coffee break
3Travel to Wimbledon and arrival
4

Original caption

How does @Danny Lomas nail the quintessential Wimbledon look? Find out in the latest 'Day in the Life' episode featuring @evian's new "200 Years Young" bottle bag collection. Enter the waitlist online now to secure your evian® bottle bag. T&C's apply.

More from @hypebeast

Product placement

Evian (water brand): ACTS - provides water for the event, has branded bottle bags and a suite. Removing it would change the context of the event and the specific products shown. Wimbledon (tennis tournament): ACTS - the event itself, the location, the context for the day. Removing it would change the entire video. Hypebeast (media company): APPEARS - the creator of the video, indicated by the end screen. Removing it would not change the content of the video itself, only its origin. Fred Perry (clothing brand): APPEARS - logo on the bag. Removing it would not change the content of the video.

Call to action

Enter the waitlist online now to secure your evian® bottle bag.

On-screen text

Hi, I'm Danny Lomas, Day in the Life: Danny Lomas the day at Wimbledon How are you? First stop was our office to meet Becki. Then I got changed. I went with a shirt and a blue jacket for the summer dress code. And check out the Evian anniversary bottle bags that they sent over The Hattie Stewart one. My personal favorite. Give it a quick try on to see how it looked. Next, I headed to my favorite local coffee spot. Got my usual, macchiato. Then I hopped in to a taxi and head to the grounds. We're here. the Evian Suite. Hello, how are we? Beautiful space with a great view. Grabbed some food and spend some time there. when I was a kid. I think this year we get back into tennis. Then headed over to check out the shops. for my cat. Obviously, for this glorious sunshine. With that, time for the court. Watch the match which is a bucket list item. we rounded the grounds. And, of course, had to do some last minute merch shopping. Spent way too much. So we've had a fantastic day at Wimbledon. Thank you so Now it's time for home. Back to the real world. Thank you very much. Take care. IN PARTNERSHIP WITH evian HYBEBEAST

Transcript

Hi, I'm Danny Lomas, Day in the Life: Danny Lomas the day at Wimbledon How are you? First stop was our office to meet Becki. Then I got changed. I went with a shirt and a blue jacket for the summer dress code. And check out the Evian anniversary bottle bags that they sent over The Hattie Stewart one. My personal favorite. Give it a quick try on to see how it looked. Next, I headed to my favorite local coffee spot. Got my usual, macchiato. Then I hopped in to a taxi and head to the grounds. We're here. the Evian Suite. Hello, how are we? Beautiful space with a great view. Grabbed some food and spend some time there. when I was a kid. I think this year we get back into tennis. Then headed over to check out the shops. for my cat. Obviously, for this glorious sunshine. With that, time for the court. Watch the match which is a bucket list item. we rounded the grounds. And, of course, had to do some last minute merch shopping. Spent way too much. So we've had a fantastic day at Wimbledon. Thank you so Now it's time for home. Back to the real world. Thank you very much. Take care.