The repeat print

@hypebeast

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SoundTikTok sound · original sound - hypebeast

Promoted product

Art Of

Why it worked

The video effectively blends niche interests (Spider-Man fandom and vintage football shirts) with a behind-the-scenes look at a creative process, appealing to a broad audience interested in fashion, pop culture, and design.

Summary

This video showcases the design process behind a "Art Of" collaboration with "Spider-Man: Brand New Day". It highlights the inspiration drawn from the Spider-Man suit and 90s football shirt aesthetics, emphasizing the creation of authentic merchandise for both fan bases.

Structure

1Introduction to the design concept
2Inspiration from Spider-Man suit and 90s football shirts
3Studio tour and team introduction
4Detailed look at design elements and inspiration
5Explanation of the brand's history and philosophy

Original caption

Inside the @Art Of studio to discover its latest collaboration celebrating @Spider-Man Movie 'Spider-Man: Brand New Day' – exclusively in cinemas from the end of July. #SpidermanBrandNewDay #SpidermanJersey

More from @hypebeast

Product placement

Spider-Man (movie franchise): appears as the theme of the clothing being designed. Removing it would change the video's topic. Art Of (brand): acts as the clothing design company. Removing it would change the video's topic. Hypebeast (media brand): appears as a watermark/logo at the end of the video. Removing it would not change what happens in the video.

On-screen text

The repeat print from the Spidey-suit and then that link into like 90s football shirt design is I think a really nice way of sort of keeping the shirt authentic to both Spider-Man fans and the football fans at the same time Yo, Okay, welcome to the studio. Meet the team, team, say hello. Hello, hello. This is where a lot of the design concepting starts to happen. We've been doing this for thirteen years now. Started it with my brother bought an old T-shirt printing press and sell to friends just to make money teenagers. That birthed Art Of My favorite part of the shirt has to be this little patch here. once you see it, you really get the ethos of the film about it being new beginnings and the very element of just being Spider-Man: Brand New Day and sports like football provide people with the moments that you share with the people that your chosen family, the memories that become folklore that you tell for years to come, That's the reason why fandom an incredible thing. MARVEL STUDIOS SPIDER-MAN BRAND NEW DAY EXCLUSIVELY IN THEATRES HYPBEAST

Transcript

The repeat print from the Spidey-suit and then that link into like 90s football shirt design is I think a really nice way of sort of keeping the shirt authentic to both Spider-Man fans and the football fans at the same time. Yo, Okay, welcome to the studio. Meet the team, team, say hello. Hello, hello. This is where a lot of the design concepting starts to happen. We've been doing this for thirteen years now. Started it with my brother bought an old T-shirt printing press and sell to friends just to make money teenagers. That birthed Art Of. My favorite part of the shirt has to be this little patch here. Once you see it, you really get the ethos of the film about it being new beginnings and the very element of just being Spider-Man: Brand New Day and sports like football provide people with the moments that you share with the people that your chosen family, the memories that become folklore that you tell for years to come. That's the reason why fandom is such an incredible thing.