This is concealer base

@scrandiebeauty

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SoundTikTok sound · original sound - scrandiebeauty

Promoted product

Scrandie Beauty concealer base

Why it worked

The creator taps into a common beauty concern (under-eye circles/hollows) and presents their product as a unique, innovative solution that addresses a personal struggle, resonating with viewers who may have similar issues.

Summary

The creator introduces their Scrandie Beauty concealer base, explaining that they created it because they struggled with under-eye hollows and other products didn't work. They apply the product to their under-eyes, highlighting their brand's focus on innovative, unique makeup.

Structure

1Introduce Scrandie Beauty concealer base
2Explain personal struggle with under-eye hollows
3Demonstrate application of the product
4Explain brand's mission of innovation
5

Original caption

Replying to @Zay🏴󠁧󠁢󠁥󠁮󠁧󠁿 the girls that get it get it! #concealer #concealerhack #concealerbase

More from @scrandiebeauty

Product placement

Scrandie Beauty (ACTS - the creator's brand of makeup, used to demonstrate a concealer product; removing it would change what happens in the video).

Call to action

Get my concealer base on TikTok Shop or my...

On-screen text

Reply to @Zay🏴󠁧󠁢󠁥󠁮󠁧󠁿 the girls that get it get it! #concealer #concealerhack #concealerbase

Transcript

This is concealer base. Not grease. I feel like I can't launch an innovative product without a group of people just not understanding or not wanting to understand. But then there are the true Scrandie customers who see the vision, see the potential for something and they're interested. I have always been so curious and so open-minded, coupled that with my love for innovation. I created Scrandie Beauty to focus on only launching products that no other brand has done. I've struggled with my hollow lines since I was a child. I tried everything. Nothing worked. So I created my own thing and launched it under my brand. Scrandie Beauty. So if you are the type of guy or gal that sees something cool, something innovative, my brand is the brand for you. I promise to always keep you excited, always keep you curious. Always drops something new and innovative, whether you need it or not. Because that's what I do here at Scrandie. Get my concealer base on TikTok Shop or my...