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543Talking HeadOther hookLifestyle
Hook
WE HAVE A
@laurenbrown2307
10.6K followers · usually 3.3K views a post
Views
1.7M
Likes
7.7K
Comments
50
Shares
103
Promoted product
At Home
Why it worked
This video taps into the relatable challenge of decorating on a budget for college students. The "challenge" format and the clear division of styles (classy vs. boho) create intrigue and encourage viewers to return for the reveal in Part 2.
Summary
Two friends go to At Home with a $500 budget to decorate their college apartments, each aiming for a different aesthetic. They split up to shop and showcase their finds, promising a follow-up video to reveal the final styled spaces.
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Transcript, structure and on-screen text
6 beats, a 326-word transcript and 72 lines of on-screen text — the parts you need to write your own version.
Original caption
Part 1 of creating our dream college apartments at @At Home #AtHomeBackToCampus#AtHomePartner #collegeapartment#backtoschool#ohiostate
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