WE HAVE A

@laurenbrown2307

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SoundTikTok sound · original sound - laurenbrown2307

Promoted product

At Home

Why it worked

This video taps into the relatable challenge of decorating on a budget for college students. The "challenge" format and the clear division of styles (classy vs. boho) create intrigue and encourage viewers to return for the reveal in Part 2.

Summary

Two friends go to At Home with a $500 budget to decorate their college apartments, each aiming for a different aesthetic. They split up to shop and showcase their finds, promising a follow-up video to reveal the final styled spaces.

Structure

1Introduction with budget and goal
2Arriving at At Home store
3Shopping and finding items (pillows, bedding, lamps, art)
4Showcasing finds and budget updates
5Revealing different aesthetic goals
6Call to action for Part 2

Product placement

At Home (store): ACTS - the store where the shopping takes place. Removing it would change what happens in the video. At Home (logo on products): APPEARS - a logo on products. Removing it would not change what happens in the video.

Original caption

Part 1 of creating our dream college apartments at @At Home #AtHomeBackToCampus#AtHomePartner #collegeapartment#backtoschool#ohiostate

More from @laurenbrown2307

Call to action

come back for part 2 to see how we style our apartments

On-screen text

WE HAVE A $500 BUDGET BORING COLLEGE APARTMENTS INTO OUR DREAM SPACE Classy & Elevated Boho Chic we're here at at home and we're gonna see who can style the better apartment we're gonna split up to see who can create the better space and I'm pretty confident I'm gonna win this no I'm gonna win this I'm actually so obsessed with all these pillows I think I need them Guys I was just looking at pillows and this is cracking me up Live Laugh Marry Rich is iconic I might need the pillow literally the first thing I put in the cart I was having trouble deciding between these two but I think I like the flowers they fit my vibe more my inspo pic had a black throw pillow so I found one I was looking for a fur throw and look I found one literally half off what a steal what a steal I think my vibe has two nightstands and I found these lamps 25% off I'm like obsessed with them I'm so glad I'm finding so many good deals little update I found some artwork and a really cute shoe rack alright I found two nightstands literally both of them are $140 ($70 ea) perfectly under budget Really going off my inspo picture I wanted three big frames to hang above my bed and they have them okay so we have finished shopping here are my two carts two nightstands some picture frames a bunch of stuff for my bedding and decor for my room okay let me show you what I got I was going for a boho chic vibe and I got a couple wood accents and a lot of natural muted colors I also got a cute plant so two completely different vibes I was going for classy and elevated she was going for boho chic come back for part 2 to see how we style our apartments

Transcript

WE HAVE A $500 BUDGET BORING COLLEGE APARTMENTS INTO OUR DREAM SPACE Classy & Elevated Boho Chic we're here at at home and we're gonna see who can style the better apartment we're gonna split up to see who can create the better space and I'm pretty confident I'm gonna win this no I'm gonna win this I'm actually so obsessed with all these pillows I think I need them Guys I was just looking at pillows and this is cracking me up Live Laugh Marry Rich is iconic I might need the pillow literally the first thing I put in the cart I was having trouble deciding between these two but I think I like the flowers they fit my vibe more my inspo pic had a black throw pillow so I found one I was looking for a fur throw and look I found one literally half off what a steal what a steal I think my vibe has two nightstands and I found these lamps 25% off I'm like obsessed with them I'm so glad I'm finding so many good deals little update I found some artwork and a really cute shoe rack alright I found two nightstands literally both of them are $140 ($70 ea) perfectly under budget Really going off my inspo picture I wanted three big frames to hang above my bed and they have them okay so we have finished shopping here are my two carts two nightstands some picture frames a bunch of stuff for my bedding and decor for my room okay let me show you what I got I was going for a boho chic vibe and I got a couple wood accents and a lot of natural muted colors I also got a cute plant so two completely different vibes I was going for classy and elevated she was going for boho chic come back for part 2 to see how we style our apartments