Why it worked
The video taps into the relatable experience of college students upgrading their living situation from a basic dorm to a more personalized apartment, showcasing aspirational decor and organization.
Summary
The video contrasts a freshman year dorm room at Ohio State with a sophomore year apartment at the same university. It shows a basic dorm room and then a more decorated and spacious apartment.
Structure
- 1Freshman dorm room reveal
- 2Transition to sophomore apartment
- 3Sophomore apartment reveal
- 4Decorated bedroom
- 5Stylish vanity area
On-screen text
Freshman year dorm at Ohio State vs...
Sophomore year apartment at Ohio State